Bill Breen

After a 50-year hiatus, Maserati, which has produced some of the world's most lust-worthy cars, revived its partnership with Pininfarina, the legendary design house....

A Recent History of Authenticity Believing that authenticity is the "new IP"--because it's a source of competitive advantage that can't be copied--the folks at ...

FC: Many successful designs have sprung out of the designer's instinct for what will spark an emotional connection with consumers. Why, then, is consumer research even...

Quick, what's your IQ? No, not your intelligence quotient -- your imagination quotient. In this turbulent, get-real economy, the advantage goes to those who can outimagine and...