Fast Company Features

2 recommendations

How to Build a Lasting Brand

The Mayo Clinic is the kind of company that encompasses both a century of respect and a reputation for innovation -- virtual medicine coming soon. Here, two marketing authors dig deep into the institution's brand.

7 recommendations

Meet the Law Firm That Acts Like a Startup

Startup attitude can shake up a stodgy industry. Just ask the fastest law firm in the country.

Fast Talk

Question: For sports teams, is substantially raising ticket prices to finance new stadiums worth the risk of alienating long-term fans?

Answer: That would depend on the supply/demand curve for that team and its fans. I would think that there is no point in building bigger stadiums to put... | posted by David Mullings

Want to join the conversation?

Question: Will hiring Jerry Seinfeld for its $300m advertising blitz enable Microsoft to finally regain the limelight?

Answer: Bringing on big names to endorse your product is a fossil ad tactic. Especially when its done to mask product flaws. I like Ray Hrynkow's suggestion... | posted by Michael McGrath-Sing

Want to join the conversation?

Member Blogs

2 recommendations

Attitude Holds Key to Success

Of all the keys to success, attitude is by far the greatest factor that can be controlled. There are many moments in life that standout as...

1 recommendation

Personal Accountability and Corporate Accountability Create Business Success

What do Apple, Inc., Nordstrom and Whole Foods all have in common?  All three companies are accountable for their actions, choices and results. ...

Want to write a blog for Fast Company?

FC Management Expert

1 recommendation

On not biting the feedback that feeds you

"Patronize your local, even if it's a little more expensive. Otherwise, one day, it won't be there."...

1 recommendation

Work/Life: Ad Nausea?

I have to disagree with Michelle Higgins (...

FC Now Staff Blogs

1 recommendation

Microsoft's New Ad Receives Backlash

If you haven't ...

3 recommendations

The Value of Free

This weekend, I turned on my cable box to find that I was now receiving about 20 more high definition channels than in the past. I could now...

Member Comments

Blog Post: Ten Strategies for Developing the Art of Leadership

Comment: Copycat or born leader? There has always been pressure on corporate leaders to perform well. Some have stretched and improved their competencies... | posted by member John Agno

Big Idea: If airlines really want to cut costs and be fair, they should start charging people based on body weight -- not just on how much

Comment: Pretty dumb idea. Overwieght may be one thing, but nobody chooses how tall they are going to be. If you are a healthy human, and hieght weight... | posted by member B M