"At the time you don’t really realize what’s going on, you’re just trying to make something successful," he says. "The initial idea that we had didn’t actually work. We had to pivot quite substantially."
A six-year veteran of Yelp, Miriam Warren established the user-generated review company’s London outpost and oversaw its European expansion, most recently into France, Germany, Austria, the Netherlands, Spain, Italy, Belgium, Switzerland, Sweden, and Denmark. So she knows from turbulence! How does Warren stay productive while racking up the frequent-flier miles?
Yelp CEO Jeremy Stoppelman talks Big Data in this exclusive video from Innovation Uncensored San Francisco. You may not think of Yelp as a search service, says Stoppelman, but it is. For more on Jeremy Stoppelman and Yelp, check out our cover story from last November.
“Cofounder and CEO Dennis Crowley has highlighted this trend of Yelpification. In March, Crowley said he’s noticed the service’s user base drifting away from check-ins. “People are using the app, but they’re not checking in,” Crowley told TechCrunch. “I asked myself: Did we break something? But in fact, it’s because people are using Foursquare to look for where their friends are, to find things, and as a recommendation service. It’s almost like it doesn’t occur to them to check in.””