Of all the questions about monetization, advertising, and scale that have surfaced since Yahoo announced its $1.1 billion acquisition of Tumblr, one giant point is getting buried: what to do with Tumblr’s porn?
“We would like to look at them and understand how we could introduce ads, in a very light ad load, where the impact is really created, because the ads really fit the users’ expectations and follow the form and function of the dashboard.”
Wordpress is the world’s most popular blogging platform, and according to CEO Matt Mullenweg, Yahoo’s acquisition of Tumblr was already made it more so.
Yahoo has confirmed it is buying Tumblr for $1.1 billion. "We promise not to screw it up," Yahoo CEO Marissa Mayer wrote on her Tumblr blog.
Tumblr CEO David Karp reassured users in his own Tumblr post that the acquisition would not change his six-year-old site’s user experience or mission, but rather make it faster.
Where is Yahoo turning its attention to now? AllThingsD reports that Marissa Mayer iseyeing Tumblr with hopes to land some sort of deal, be it an acquisition or a percentage stake.
It’s been leaked that Yahoo will be requiring employees to work in offices:
Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings. Speed and quality are often sacrificed when we work from home. We need to be one Yahoo!, and that starts with physically being together. - Yahoo CEO Marissa Mayer
What do you think about this?
Here’s more on this topic from Fast Company’s Creative Conversations:
[Image: Flickr user Eden Politte]
“As John Lilly tweeted, in response to seeing that Yahoo had launched its own web browser, “Um what? Great move … in 2008.””
"We’re focusing on the front-end," says Ethan Batraski, Yahoo!’s director of product. "And in the last few years, the search experience hasn’t evolved much at all. But search is no longer a destination."