For a while, Marissa Mayer was on an acquisition binge to ramp up Yahoo’s product and engineering rosters. It’s apparent her shopping spree now includes bringing over the biggest names in media to ramp up Yahoo’s news business.
Unveiled last night on the firm’s Tumblr after a month-long logo-a-day campaign, it’s—well, it’s not that different from the old one. A little bit more serious, perhaps, but still with that delicious screamer at the end of it. And what does the second, larger O signify? It’s playful, says one Yahoo employee—the CEO.
"Google (under Marissa Mayer’s guidance) apparently tested 41 different shades of blue on links to maximize the click-through rate. Would it not follow that a logo could impact visitor behavior, clicks and ultimately revenue?”
"Some have claimed that Mayer’s not an accurate representation of a woman working in technology. Above all, a high-fashion woman like this could certainly not be relatable. But who’s to say what a role model should look like? It’s always going to be something, and it’s time to live and let live and celebrate the increasing diversity of those among us who dare to lead and be themselves along the way.”
“What matters about people is their magnetic leadership, their aptitude for helping those following in their footsteps, and their passion—how they choose to package that is their prerogative.”
Yahoo got more traffic in July than Google, and not because of Tumblr.
Yahoo is redesigning its logo, but keeping the three worst parts about it.
Daily Fast Feed Roundup
Good morning Tumblr! Here’s a quick rundown of what you need to know today:
- The Hubble telescope just discovered Neptune’s smallest known moon. Cool!
- A determined Google Street View used a 33-pound backpack camera to capture the ancient (and inaccessible) streets of Venice. Here’s are some other great Google Street View moments.
- A day after Vladimir Putin said he was leaving ASAP, it was announced that Edward Snowden has applied for temporary asylum in Russia.
- Rumor has it that Apple might buy the 3-D gesture and identity-sensing tech company PrimeSense.
- It is also rumored that Apple is looking into a live TV service that would allow viewers to skip ads.
- Yahoo just won its legal battle with the Dept. of Justice, unsealing key documents that show just how strongly it objected to the government spying on users.
- Americans who are outraged by the NSA PRISM scandal are expressing themselves through art.
Have a great day!
[Image: Flickr user zugaldia]
"One of the most important things to remember is that these companies don’t happen over night. They’re not an over-night success story, as I think a lot of people view certain companies. It’s really about finding what works and iterating your product."
—Danielle Abes, director of Qwiki, a video-sharing app that turns pictures and videos from events you’ve captured on your iPhone into brief, sharable movies.
Qwiki was named one of Time.com’s top 10 startups to watch in 2013, and was just bought by Yahoo.
Mark Coatney, Tumblr’s media director and “media evangelist,” left the building with a Mad Men reference.
“If the folks at Yahoo really think Tumblr is going to make them cool again, they’re high. In fact, chances are good that users will leave Tumblr in droves.”
According to Flickr’s new FAQ page, eligible Pro users have three options: recurring users can continue renewing at the current price, non-recurring users can transition to a recurring Pro membership, and both recurring and non-recurring members have the chance to transition to the company’s new Free account and receive a prorated refund for the months they have left on their membership
The 3 Best Features Of Flickr’s Massive Redesign
Following the announcement of its acquisition of Tumblr, Yahoo rolled out a dramatic new redesign of the former photo sharing star Flickr.
Here are three aspects of the new design that are especially smart.
1. Death to thumbnails.
2. Photo first.
3. Terabytes for all.
When Tumblr fans say they’re scared Yahoo will destroy their favorite site, it’s probably because of Flickr. Yahoo acquired the site in 2005 and then neglected it into irrelevance.
At a press event in New York City Monday evening, however, Flickr was an example not of the risks of being acquired by Yahoo, but the benefits.