4. ALWAYS DEDICATING RESOURCES TO THE WRONG THINGS
When a project needed to be done, this woman would be fiddling in the margins, adjusting fonts on a PowerPoint. And when a project needed to be fixed, she never knew what to prioritize. “Oh is this important? I had no idea!”
The Brainstorming Process Is B.S. But Can We Rework It?
People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure. The Emory University neuroscientist Gregory Berns found that when we take a stance different from the group’s, we activate the amygdala, a small organ in the brain associated with the fear of rejection. Professor Berns calls this “the pain of independence.”