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"In my experience, what’s true as a woman is very different from some of the more cliched ways we’ve represented women over the years. I want to tell a more complex story. I want to tell a more empowered story, a more joyful story, a more sexy story … 
There’s an opportunity to create a new way of looking at women in the culture, and that’s by example.” -Connie Britton, No. 13 on our list of Most Creative People in business

"In my experience, what’s true as a woman is very different from some of the more cliched ways we’ve represented women over the years. I want to tell a more complex story. I want to tell a more empowered story, a more joyful story, a more sexy story … 

There’s an opportunity to create a new way of looking at women in the culture, and that’s by example.” -Connie Britton, No. 13 on our list of Most Creative People in business

What happens when a generation of women have the world and all its knowledge at their fingertips? They mobilize.
Check out our new Mobilizing series! 
Here’s the first story:
Mobilizing: A Generation Of Women With The World At Their Fingertips

Women rule mobile

With new tools, practices and freedoms—-unattached to any specific location—the women that are a part of the Mobilizing series are examples of what happens when a generation of women literally have the world and all its knowledge at their fingertips, in their pockets, and on their kitchen tables: they change the game. We’ll tell you how.
And, if you know a woman who is mobilizing (we’re sure you do), we would like to hear from you. Tell us about her and let’s talk about who’s mobilizing together. Let us know here.
[Image: Flickr user Garryknight]

What happens when a generation of women have the world and all its knowledge at their fingertips? They mobilize.

Check out our new Mobilizing series! 

Here’s the first story:

Mobilizing: A Generation Of Women With The World At Their Fingertips

Women rule mobile

With new tools, practices and freedoms—-unattached to any specific location—the women that are a part of the Mobilizing series are examples of what happens when a generation of women literally have the world and all its knowledge at their fingertips, in their pockets, and on their kitchen tables: they change the game. We’ll tell you how.

And, if you know a woman who is mobilizing (we’re sure you do), we would like to hear from you. Tell us about her and let’s talk about who’s mobilizing together. Let us know here.

[Image: Flickr user Garryknight]

Forensic Artist Proves That Women Literally Don’t Know Their Own Beauty

A new addition to Dove’s Real Beauty campaign asks a forensic artist to draw two sketches of women—one based on their own description, and one from a stranger—with shocking results.

Beauty is said to be in the eye of the beholder. Studies have shown, though that when the beauty in question is a woman’s own, and the beholder’s eye is theirs as well, only 4% of women around the world consider themselves beautiful. Dove has long been working toward shifting that paradigm with the alternately lauded and derided Real Beauty campaign. The brand’s latest effort at changing self-perception attempts to do so through eyewitness testimony.

Recently, Dove hired former police forensic artist Gil Zamora to illustrate some psychologically revealing sketches. In a campaign created by Ogilvy Toronto, a series of women described themselves to Zamora in minute detail, from behind a curtain. The artist in turn created composites as though trying to identify a criminal. Next, each participant was asked to describe another woman present. The results are dramatic and sort of moving.

Here’s the full story.

How Rejection Can Inspire Great Movements: The Story of Makers

Dyllan McGee wanted to make a documentary about Gloria Steinem. Steinem said no. That rejection launched Makers, a comprehensive video project documenting the entire women’s movement.

 

McGee wanted to make a film about the life of 1960s radical journalist and feminist icon Gloria Steinem. “Gloria very quickly said you can’t tell the story of the women’s movement through one person—which I took as a ‘no’,” McGee, founder and executive producer of MAKERS, told Fast Company, “So we went back to the drawing board.”

Read the full story here. 

Why do companies keep making offensive pink products “for her”?
The ePad Femme is just the latest in a long line of ill-conceived, insulting, “female-focused” products. Here, we look into the mystery of the unnecessary genderification of gender-neutral products.


In October, the Eurostar Group introduced a product called The ePad Femme—an eReader just for women. It sells for $190, and it comes preloaded with stereotypically feminine apps, which seem to revolve around fitness, cooking, and man-pleasing. It is, of course, pink. Eurostar Group is a Dubai-based company, and the tablet received little attention in the U.S. until the past week or two, when bloggers picked up an article in the Jerusalem Post about how Eurostar was marketing the tablet as a Valentine’s Day gift. Cue the understandable outrage at such a sexist product.
This opprobrium happens every time there’s a goofy product marketed as something “for women”: Check out the Bic Cristal Pen for Her, the Della computer for women, and Honda’s car for women for debacles similar to the ePad Femme kerfuffle. And even marketers who aren’t creating a bespoke product for women seem to cling to some jaw-droppingly retrograde notions about women’s behavior vis-à-vis their existing product and women’s lives in general—witness Samsung’s embarrassing Galaxy S4 event, which featured a group of drunk ladies preoccupied with weight loss and marrying doctors.
Since the public response to the pinkification of gender-neutral products seems, at face value, to be universally negative, we were wondering, why do companies keep making these things?
We asked Jonah Disend, CEO at the brand development firm Redscout, and Gina Reimann, director of industrial design at Redscout, to clue us in on why Eurostar might have created the ePad Femme.
Find out what she had to say here.

Why do companies keep making offensive pink products “for her”?

The ePad Femme is just the latest in a long line of ill-conceived, insulting, “female-focused” products. Here, we look into the mystery of the unnecessary genderification of gender-neutral products.

In October, the Eurostar Group introduced a product called The ePad Femme—an eReader just for women. It sells for $190, and it comes preloaded with stereotypically feminine apps, which seem to revolve around fitness, cooking, and man-pleasing. It is, of course, pink. Eurostar Group is a Dubai-based company, and the tablet received little attention in the U.S. until the past week or two, when bloggers picked up an article in the Jerusalem Post about how Eurostar was marketing the tablet as a Valentine’s Day gift. Cue the understandable outrage at such a sexist product.

This opprobrium happens every time there’s a goofy product marketed as something “for women”: Check out the Bic Cristal Pen for Her, the Della computer for women, and Honda’s car for women for debacles similar to the ePad Femme kerfuffle. And even marketers who aren’t creating a bespoke product for women seem to cling to some jaw-droppingly retrograde notions about women’s behavior vis-à-vis their existing product and women’s lives in general—witness Samsung’s embarrassing Galaxy S4 event, which featured a group of drunk ladies preoccupied with weight loss and marrying doctors.

Since the public response to the pinkification of gender-neutral products seems, at face value, to be universally negative, we were wondering, why do companies keep making these things?

We asked Jonah Disend, CEO at the brand development firm Redscout, and Gina Reimann, director of industrial design at Redscout, to clue us in on why Eurostar might have created the ePad Femme.

Find out what she had to say here.

Wriggly work: Byoearth empowers women to create income, increase crop production, and build their quality of life—with worms! 

Wriggly work: Byoearth empowers women to create income, increase crop production, and build their quality of life—with worms

 Nearly 20% of Female Chinese Managers Are CEOs 

Among China’s female workforce in managerial positions, 19% hold the  title of CEO, according to the Grant Thornton Business Report released this week. That’s 10% higher than averages in Europe and 14% higher than averages in the United States, according to the report.
Thailand came in first at a whopping 30% of female managers  holding the title of CEO and Taiwan came in third at 18%, pointing to a  possible emerging trend in Asia for women to more routinely hold the  position of CEO. (The exception is Japan, where only 8% of senior  managers are women.)
Also of note is that of the companies that employ women in senior  positions, 69% work in financial departments, not the so-called softer  area of human resources.
"With China becoming an economic powerhouse, its society offers  more opportunities for women’s development," said Xu Hua, chairman of  Grant Thornton Jingdu Tianhua.
Women in China also make up half of the University student  population and 34% of senior management, a 3% increase from two years  ago. In the rest of the world, the number of women in senior management  positions has actually decreased, from 24% in 2009 to 20%. With Asia  increasing in global stature and as the region is increasingly willing  to try different approaches in business and innovation, out of sheer  competition with the West, the emergence of women may become the new  trend.

Nearly 20% of Female Chinese Managers Are CEOs

Among China’s female workforce in managerial positions, 19% hold the title of CEO, according to the Grant Thornton Business Report released this week. That’s 10% higher than averages in Europe and 14% higher than averages in the United States, according to the report.

Thailand came in first at a whopping 30% of female managers holding the title of CEO and Taiwan came in third at 18%, pointing to a possible emerging trend in Asia for women to more routinely hold the position of CEO. (The exception is Japan, where only 8% of senior managers are women.)

Also of note is that of the companies that employ women in senior positions, 69% work in financial departments, not the so-called softer area of human resources.

"With China becoming an economic powerhouse, its society offers more opportunities for women’s development," said Xu Hua, chairman of Grant Thornton Jingdu Tianhua.

Women in China also make up half of the University student population and 34% of senior management, a 3% increase from two years ago. In the rest of the world, the number of women in senior management positions has actually decreased, from 24% in 2009 to 20%. With Asia increasing in global stature and as the region is increasingly willing to try different approaches in business and innovation, out of sheer competition with the West, the emergence of women may become the new trend.