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REPUBLIC OF KOREA, SEOUL : A child lies in a pool of water to cool down in central Seoul on August 1, 2014. South Korea’s state weather agency issued a heat wave warning for Seoul for the first time this year, advising people to stay indoors. Heat wave warnings are issued when the daytime high is expected to stay above 35 C (95F) for two or more consecutive days, according to state media. AFP PHOTO / Ed Jones

afp-photo:

REPUBLIC OF KOREA, SEOUL : A child lies in a pool of water to cool down in central Seoul on August 1, 2014. South Korea’s state weather agency issued a heat wave warning for Seoul for the first time this year, advising people to stay indoors. Heat wave warnings are issued when the daytime high is expected to stay above 35 C (95F) for two or more consecutive days, according to state media. AFP PHOTO / Ed Jones

Spring might have just sprung, but there’s already a hint of a particularly cruel, hot summer in the air. It’s not surprising, especially not when you look at the persistent growth of weirdly warm weather in the United States since 1964.
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Spring might have just sprung, but there’s already a hint of a particularly cruel, hot summer in the air. It’s not surprising, especially not when you look at the persistent growth of weirdly warm weather in the United States since 1964.

Read More> 


"It’s not until I sit down with The Weather Channel’s principal scientist, Bruce Rose, that I get a peek at something with truly transformative potential. 
Forecast on Demand is a new technology that incorporates elements of nowcasting but is able to create a detailed forecast—at the request of a user—for more than 2 billion points around the globe. Rose demonstrates on a raw-looking website featuring a world map. As he clicks around various random locations, Forecast on Demand instantly generates real-time forecasts for that specific geographical point, using the freshest information available from its more than 75,000 data sources. This upends traditional forecasting, which relies on pregenerated predictions. 
If it works as intended, the technology could represent a paradigm shift for prediction techniques.”

The Weather Channel is facing a major migration to mobile devices, which are fast replacing TV as the primary source of weather information. Over the past year, according to analytics firm Distimo, the total number of weather apps for iPhone and Android doubled to nearly 10,000.
Can The Weather Channel keep up?

"It’s not until I sit down with The Weather Channel’s principal scientist, Bruce Rose, that I get a peek at something with truly transformative potential.

Forecast on Demand is a new technology that incorporates elements of nowcasting but is able to create a detailed forecast—at the request of a user—for more than 2 billion points around the globe. Rose demonstrates on a raw-looking website featuring a world map. As he clicks around various random locations, Forecast on Demand instantly generates real-time forecasts for that specific geographical point, using the freshest information available from its more than 75,000 data sources. This upends traditional forecasting, which relies on pregenerated predictions.

If it works as intended, the technology could represent a paradigm shift for prediction techniques.”

The Weather Channel is facing a major migration to mobile devices, which are fast replacing TV as the primary source of weather information. Over the past year, according to analytics firm Distimo, the total number of weather apps for iPhone and Android doubled to nearly 10,000.

Can The Weather Channel keep up?

…the first unusually hot day of the year correlates with a surge in air conditioner sales in Chicago, but not in muggy Atlanta—there, people wait through an average of two hot days before heading to the appliance store. When the crafts retailer Michaels approached the Weather Channel about advertising on rainy days—when craft projects are popular—the Weather Channel found Michaels’ sales increased not on actual rainy days, but instead when an extended forecast predicted rain within the next three days.

The Weather Channel knows what you want to buy