Much like Warby Parker’s flagship SoHo store, its new Upper East Side location has the feel of a luxurious, smartly curated book lover’s den. You can browse frames, get an eye exam, or flip through books from independent presses and magazines geared toward the smart set like n 1 and The Paris Review. The new twist? Your glasses will now be delivered to you via the old-timey magic of pneumatic tubes.
"Pneumatic tubes were fun, and the most effective way to do it. Sometimes you don’t need the newest technology to create the best customer experience."
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