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"People can copy your model but they can’t necessarily copy your brand. A brand is a point of view and a world you create." - Warby Parker’s Neil Blumenthal on Focus

Warby Parker’s New Store Delivers Your Glasses Via Pneumatic Tube

Much like Warby Parker’s flagship SoHo store, its new Upper East Side location has the feel of a luxurious, smartly curated book lover’s den. You can browse frames, get an eye exam, or flip through books from independent presses and magazines geared toward the smart set like n 1 and The Paris Review. The new twist? Your glasses will now be delivered to you via the old-timey magic of pneumatic tubes.

"Pneumatic tubes were fun, and the most effective way to do it. Sometimes you don’t need the newest technology to create the best customer experience."

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