A man takes the subway. Inside his brain, a countdown clock hits zero and a little person prepares for lift-off. The man sneezes. Ok, just watch.
Imagine that down is up, and up is down. Everywhere you go, there are limitless expanses of sky unfurling beneath you. It’s terrifying and disorienting, like a dream. It’s also something you can watch right now.
Underlapse is a visual head trip that stimulates your brain by mixing up traditional spatial cues.
Yes, that’s Tim Cook narrating. As Rene Ritchie notes:
My best guess as to why Tim Cook narrated the “Better” video is because it speaks to Apple’s core values, and speaking to Apple’s core values is both deeply important to Tim Cook, and how he’s been positioned atop and within Apple.
You can say Tim Cook is not a product guy, but there’s no question that he knows better than anyone how Apple does what it does. And because he cares about it, he’s made that process… better.
This insanely slippery non-stick coating gets every last bit out of jars. Even glue jars. Watch.
LiquiGlide is a super slippery coating that can be applied to all types of surfaces. WhenCo.Exist first broke the news about the invention, Dave Smith, the PhD candidate behind the novel substance, was focused on using LiquiGlide to make ketchup flow from jars like water—so we no longer had to tussle with that bottle of Heinz like a Shake Weight. (His aim was noble: Smith estimated the solution could save more than a million tons of annual food waste in the sauce industry alone.)
Since then, Smith has dropped out of MIT, incorporated LiquiGlide, and built up a team of nearly 20 mechanical engineers and nano-technologists. His company is now negotiating deals with the largest consumer packaged goods companies to bring LiquiGlide to everything from toothpaste and syrup to beer. He’s also exploring how the technology could be applied to a new range of industries, including medical, manufacturing, and even transportation products.
"What is this?"
"This is a t-shirt that was dipped in warm water 5 minutes ago."
International flair. Streaming weirdness from Swedish import PewDiePie (aka Felix Kjellberg) drew more than 18 million subscribers. Given YouTube’s international reach, it shouldn’t surprise that the Top Trending Beauty and Fashion Tutorial wasn’t even in English.
Noah, a short film that debuted at the Toronto International FIlm Festival, illustrates the flitting attention span and lack of true connection in digital culture more clearly than anything else in recent memory. (Warning: NSFW)
Six students from Cape Town South Africa’s The Animation School have just released a short film that is eight months in the making. Watch it as we count down the minutes until Hollywood snaps these folks up.
Watch Four Street Artists Cover An Entire Warehouse In This Time-Lapse Ad.
A time-lapse video for Ironlak shows off the product in the best possible (and legal) light.
"People can do a lot more than they actually think. It just takes stepping out there." —Josh Greenwood, is a professional slackliner. He says that the secret to success is confidence and trust in his abilities, both the result of extensive training. Anything less will result in failure.
Watch him walk the slackline. He’s mesmerizing.
Spin a new app out Monday provides a virtual space where friends and family can interact without the tongue-tied pressure of traditional video chats.
"It’s almost liberating to have just six seconds to tell the story. You have to be very innovative about the approach you want to take."
NowThis News has hired Cody Johns, who will report exclusively through six-second Vine videos.
"The problem lies not in the attacking nature of the video, but in the fact that it simply wasn’t funny—the tech equivalent of watching your uncle twerking at a family wedding."
Microsoft pulled a series of Apple parody videos after a few hours due to backlash