What happens when brands adopt a technology before most people have a chance to play with it? That’s what’s happening now with Oculus Rift, which has become the new plaything of brands eager to show off their cool factor—but it means that, for most people, their first experience with the virtual reality goggles will be as a thing that shows them advertising.
Is that a bad thing? Fast Company senior editor Jason Feifer argues yes, and he has a message for brands: back off! Watch the video to see why.
Do you agree, or are you excited when brands jump in on new experiences? Either way, tell us by tweeting with the hashtag #brandsbrandsbrands.
When the first astronauts landed on the moon, they used rakes to dig up rocks for research. Since then scientists have had to find ways to get planetary dirt samples without manpower. The engineers at Honeybee Robotics believe they’ve found a way—and it’s simpler than you’d think. Watch the video above to see how it works
Steves Jobs and Wozniak lived the original Silicon Valley creation myth when they built the first Apple computer—basically a funky circuit board encased in wood—at Jobs’s parent’s house in Cupertino in 1976. In this week’s Brand Evolution, see how they went from geeky garage dwellers to creating the most successful tech company in the world.
"I would much rather be in a business with an asshole that I love and trust, than an asshole who’s going to fuck me."
It’s that sort of extreme honesty that has helped super-close friends Michael Chernow and Daniel Holzman succeed in the brutal restaurant industry with their New York City-based Meatball Shop. But it hasn’t always been easy, as that Chernow quip implies. First they had to land on the right idea (drunk people love meatballs!). Then they had to survive the always-tough opening run (they did and inspired a CBS sitcom in the process!). Then they had to survive each other. That’s where things get interesting.
We took the Cadillac ELR out for a spin in Manhattan with Pam Fletcher, the executive chief engineer at GM for electric vehicles. The ELR has a 5.5’ battery in the chassis and a small gasoline engine up front. It also can be plugged in, making it a true plug-in hybrid.
"The ELR is the ultimate design statement: a luxury coupe, that, oh by the way, happens to be an electric car,” says Fletcher. With a nine-gallon tank and a total range of 380 miles, 37 of which are electric, the ELR is certainly eco-friendly. But is the price tag justified? Fast Company's Chris Dannen finds out.
In this episode of Brand Evolution, we look at the evolution of one of America’s cornerstone brands, Coca-Cola. From its origins in an Atlanta pharmacy through the creation of the iconic bottle and the development of its classic advertising, we look at the pivotal moments in the history of one of the world’s most instantly recognizable, and valuable, brands.
But he isn’t just some maniac howling at the moon. He’s our maniac howling at the moon—and he’s really smart and often makes very good points. To wit: As part of our new show, The 29th Floor, Jason very persuasively expresses why it’s so important to delete the free U2 album that Apple recently uploaded to customers’ iTunes as part of an iPhone 6 promotional push. Take it away, Jason! After you watch the above vid, it’s your turn: tweet about ditching the tracks, and tell us all about it with hashtag #LeaveMeAlone.
Slapping an alarm clock and dragging yourself out of bed is no way to start the next best day ever. We have a few more effective ideas, from the likes of Mark Twain, Benjamin Franklin, and others.
"If today were the last day of my life, would I want to do what I’m about to do today?" Steve Jobs suggested asking ourselves. Check out the video above for ways to make the most of your morning—and the rest of the day as well.
Point your browsers toward: Power Couples, The 29th Floor, Creative Director For A Day, and Brand Evolution.
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Paris Through Pentax is a short film by French filmmaking studio Maison Carnot that shows the bustle of Parisian streets—the trains rumbling through Gare du Nord, spring afternoons spent people watching over a croissant, and lovers skipping down the steps of Sacré Cœur—all through the viewfinder of a classic Pentax 67 SLR camera.