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Beyond Meat is… Twitter!

Beyond Meat, a startup that makes vegan meat analogues, is making products that purportedly taste and feel like real meat (we haven’t yet confirmed this ourselves), have a better nutrition profile (no cholesterol, no saturated fat, but lots of protein), and will eventually be at a lower price point than the industrially-farmed stuff. The company has some surprising backers, especially the Obvious Corporation—a company founded by Twitter co-founders Evan Williams and Biz Stone and former Twitter VP of Product Jason Goldman—and venture capitalist powerhouse Kleiner Perkins Caufield Byers. Why is Beyond Meat garnering so much interest?

Biz Stone Explains Why Twitter’s Co-Founders Are Betting Big On A Vegan Meat Startup