The man who tried to float across the Atlantic using balloons has failed.
39-year-old Jonathan Trappe took off Thursday from Caribou, Maine in a craft lifted by 370 giant balloons filled with helium, but technical issues grounded the aviation enthusiast on the west coast of Newfoundland. Trappe, a licensed pilot, had successfully flown over the English Channel in 2010 using a cluster of large balloons.
"People know more about their iPhone than they do their own health," points out Travis Bogard, Jawbone’s VP of product development. "So how do we make them consumers of their own wellness?" Today Jawbone is finally unwrapping their attempt to solve the problem: The UP, a $100 wristband, smartphone app, and web app trio that work together to monitor your exercise habits, sleep cycles, and eating decisions.