The problem? No one really wanted to share their candy-buying habits. “People got angry—playfully—with the Twitter account that sends the messages,” Hayward says. “They’d say things like ‘I thought this was our secret, why are you telling everyone I bought snacks?’”
“What [someone] shares, how they behave, and with whom they connect on Twitter offers a unique insight into who they are as a professional, creating an opportunity to show why they’re a good candidate.”
Some of Twitter’s more confusing Internet jargon—hashtags, @ replies, and manual retweets—no doubt add to the initial confusion. But in the future, the service may do away some of its more perplexing and insular language.
Black Twitter is not a special website or a smartphone app. The hashtag #blacktwitter itself won’t necessarily lead you to it. It doesn’t exactly stick out among the trending topics on Twitter, even though it’s been known to cause a topic or two to trend. It is not exclusively black — there are blacks who don’t participate in it, and people of other races who do.
"Black Twitter brings the fullness of black humanity into the social network and that is why it has become so fascinating," said Kimberly C. Ellis, who has a doctorate in American and Africana Studies, tweets as @drgoddess and is studying Black Twitter for her upcoming book, "The Bombastic Brilliance of Black Twitter."