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A fictional personality built a huge following for Marvel. Here’s how the man behind the Twitter mask did it.
Everyone knows Spider-Man and Iron Man, but do you know another Marvel Entertainment power player: Agent M?
Agent M is the twitter alias for Ryan Penagos, the executive editorial director of Marvel Entertainment’s Digital Media Group, who has been quietly building a massive personal Twitter following of 1.32 million sharing his insights on tacos, video games, pop culture (and yes quite a bit about comics as well).
Penagos was hired by Marvel in 2006 to kick-start the company’s online content back when social media was an emerging trend.
“In the beginning, we had two blogs and a variety of things that were very informal,” says Penagos. “They hired me to come in and go crazy. It was almost like the Wild West—I could do anything I wanted with some oversight.”
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A fictional personality built a huge following for Marvel. Here’s how the man behind the Twitter mask did it.

Everyone knows Spider-Man and Iron Man, but do you know another Marvel Entertainment power player: Agent M?

Agent M is the twitter alias for Ryan Penagos, the executive editorial director of Marvel Entertainment’s Digital Media Group, who has been quietly building a massive personal Twitter following of 1.32 million sharing his insights on tacos, video games, pop culture (and yes quite a bit about comics as well).

Penagos was hired by Marvel in 2006 to kick-start the company’s online content back when social media was an emerging trend.

“In the beginning, we had two blogs and a variety of things that were very informal,” says Penagos. “They hired me to come in and go crazy. It was almost like the Wild West—I could do anything I wanted with some oversight.”

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How Twitter Is Preparing For The World Cup

Twitter crashed repeatedly during the 2010 World Cup. Here’s how the company’s engineers are preparing for the 2014 games.

“I’ve been here just shy of five years, and I still have PTSD from the last World Cup at Twitter,” Twitter engineer Raffi Krikorian told Fast Company. “When you come to my floor at Twitter headquarters, we have signs all over the floor with a countdown to the World Cup. Reliability is at the top of our minds, and reliability first is the mantra. Somewhere in the world, there is a sporting event, an election, or an earthquake.”

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Last month, in honor of its eighth birthday, Twitter took a walk down memory lane. The network unveiled a special page, allowing users to automatically see and share their first tweet ever.

As savvy users quickly discovered, the tool also allowed looking up awkward—and occasionally embarrassing—first tweets from anyone, including celebrities, entrepreneurs, and politicians.

It turns out that even some of today’s most prolific and successful tweeters got off to a rocky start. Here’s a peek at five famous first tweets and what they say about Twitter’s evolution:

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