Yahoo got more traffic in July than Google, and not because of Tumblr.
Though well intentioned Tumblrs approach to blocking porn by making certain tags accessible via search has already backfired.
We originally reported on Tumblr’s new porn-blocking technique as a clever way to filter out porn for users who don’t want to see it while not limiting freedom of expression. Unfortunately, it looks like the decision had some unintended consequences.
By blocking the tags #gay, #lesbian, and #bisexual from search results in mobile apps, Tumblr blacklisted a lot of advocacy content in addition to porn, which has some LGBTQ users calling it “a crackdown on our very identities.”
Tumblr now has new guidelines for handling adult content and new reports reveal that Tumblr is making adult sites (10% of the network) essentially invisible. At first glance, these moves appear to be an extension of the existing NSFW tagging system that Yahoo CEO Marissa Mayer openly praised. Blogs that feature adult content are now tagged “NSFW” or “adult.” According to Tumblr’s guidelines, NSFW blogs “contain occasional nudity or mature/adult-oriented content” while adult blogs “contain substantial nudity or mature/adult-oriented content.” Interestingly, NSFW blogs are only mildly affected by the changes (they no longer appear in logged-out dashboards, or in tag pages or mobile apps for users who aren’t following you), adult blogs, on the other hand, are virtually disappeared from the network and unsearchable by Google Bing, and other search engines.
This change is far from surprising. If anything, it’s just a continuation of Tumblr’s ghettoization of adult content that began the day the company removed erotica from its official directory listing. And really, given the extremely hardcore nature of much of Tumblr’s content, and the associated legal issues that come with that content, it’s not that surprising to see this kind of crackdown. But buried in the discussion of this announcement is one key detail that hasn’t gotten much discussion: Whose content, exactly, is deemed NSFW, and who is deemed adult?
Daily Fast Feed Roundup
Happy Hump Day Tumblr! Here’s a quick rundown of what you need to know today:
- An app called Cat Academy will teach spanish and other languages through pictures of cute cats. Me(ow) gusta!
- Analysts say that the U.S. retail safety plan for Bangladesh factories is weak, especially in comparison to its European equivalent.
- Italian astronaut Luca Parmitano was forced to abandon his spacewalk after a suit malfunction that filled his helmet with water. Scary!
- The Google Glass team considered 'pew pew pew' and 'go go glass' before they went with its trigger term, ‘Ok glass.’
- Airbnb is slowing international hiring and reorganizing in an attempt to prevent startup burnout.
- As we reported earlier today, Tumblr has fixed a bug in its iOS app and recommends that users change their passwords.
- Jay-Z’s new album set a record on Spotify with 14-million whole album streams.
- Watch out Apple! Google just released its iOS Maps 2.0 update.
- Fresh Apple rumors are milling. A new iPhone with features like a finger print reader and lighter, plastic components may be in the works.
- Thanks to a team that lugged a trolley camera around the Parisian landmark, Google Street View users are getting a view from the Eiffel Tower.
Have a great day!
Very little information was given about the bug, but the firm suggested users change their passwords immediately.
This was posted yesterday on the staff blog.
We have just released a very important security update for our iPhone and iPad apps addressing an issue that allowed passwords to be compromised in certain circumstances. Please download the update now.
If you’ve been using these apps, you should also update your password on Tumblr and anywhere else you may have been using the same password.
Please know that we take your security very seriously and are tremendously sorry for this lapse and inconvenience.
So change your password peeps!
Mark Coatney, Tumblr’s media director and “media evangelist,” left the building with a Mad Men reference.
“If the folks at Yahoo really think Tumblr is going to make them cool again, they’re high. In fact, chances are good that users will leave Tumblr in droves.”
Of all the questions about monetization, advertising, and scale that have surfaced since Yahoo announced its $1.1 billion acquisition of Tumblr, one giant point is getting buried: what to do with Tumblr’s porn?
“We would like to look at them and understand how we could introduce ads, in a very light ad load, where the impact is really created, because the ads really fit the users’ expectations and follow the form and function of the dashboard.”
Wordpress is the world’s most popular blogging platform, and according to CEO Matt Mullenweg, Yahoo’s acquisition of Tumblr was already made it more so.
Yahoo has confirmed it is buying Tumblr for $1.1 billion. "We promise not to screw it up," Yahoo CEO Marissa Mayer wrote on her Tumblr blog.
Tumblr CEO David Karp reassured users in his own Tumblr post that the acquisition would not change his six-year-old site’s user experience or mission, but rather make it faster.