It’s been a rough last few years for Mattel’s flagship doll brand.
Over the last year, Lego has been the brand that could do no wrong. Who else could turn a 90-minute commercial into a hit movie?
But Greenpeace is using the brand’s high profile and squeaky clean image to draw attention to Shell’s impact on the environment through practices like arctic drilling.
"Play is powerful. And the toys you play with impact the story you tell," Nadeau says. "I think there’s room out there to hopefully uncouple these more adult messages about beauty and sexuality and give back some of the power that exists. We’re not anti-dollar, anti-princess; we just want to let girls take ownership of these powerful, active storylines."
The latest incarnation of Barbie was announced this week—and this time, she’s got the backing of eight women entrepreneurs.
Like to drink beer while bowling? This new packaging concept combines the two activities into one.
Most of us are pretty proud of ourselves when we recycle a bottle instead of throwing it into the trash. But recycling isn’t a perfect process. If you’re recycling aluminum, it’s highly efficient, but glass—which is so beloved for beer and wine drinkers—is ostensibly a wash.
Enter Ford Jekson, a conceptual drink by Constantin Bolimond. It reimagines the six-pack as a reusable toy that you can bowl with. Each bottle becomes a pin, and a ball—which appears to have no practical purpose beyond being a ball—comes packaged with it to complete the game.
If you’ve ever wanted to impress someone who is impressed by odd talents of dubious practical use, but you don’t possess said talents naturally, Chris McVeigh—a writer, photographer, and illustrator who also adds “Lego builder” to his self-description—has you covered. His collection of photographs includes a number of homebrew Lego creations, with a focus on old technology, ’80s sci-fi iconography, and the occasional delicious-looking Lego meal, all made as rather small pieces that nonetheless capture a certain amount of vivid detail—his NES looks like an NES.
Filmmakers Daniel Junge and Kief Davidson delve into the world of Lego—taking a historical look at the company, revealing the rabid fan base, and illuminating the broader applications of this so-called toy—in the first-ever Lego-approved documentary.
With a new line of wicked toy guns, Mattel is brandishing arms to protect good old-fashioned toys in the age of apps.
Barbie’s proportions might still be hotly debated, but at least now she has some feminist 3-D printed chain mail.
“In spite of repeated setbacks, LEGO still found the strength to rebuild over and over again. If they gave up, the world would have missed out on one of the greatest sources of imagination, inspiration, and impact on children and adults alike.”
"As soon as my kids discovered the camera accessory at the Lego store, which fits in the hand of a mini-figure, I worked out a way to start placing the character in my day-to-day shots and he became a cohesive element. For the whole year, I really never left home without the figure.”
With parents causing so much carnage in pursuit of that elusive PlayStation 4 on Black Friday (so much so that the day is under threat of being rechristened “Bloody Friday”) it’s only natural to wonder what has happened to Christmas. And when, for the record, did kids stop wanting toys under the tree? Pretty recently, as this infographic by Abby Ryan Designs makes clear.
Ever wondered why lego mini-figures have holes in their heads? Is it to match the bricks? To snap on hats? Nope. In reality, they have been designed to allow air to pass through if lodged in a child’s throat.