"It’s not until I sit down with The Weather Channel’s principal scientist, Bruce Rose, that I get a peek at something with truly transformative potential.
Forecast on Demand is a new technology that incorporates elements of nowcasting but is able to create a detailed forecast—at the request of a user—for more than 2 billion points around the globe. Rose demonstrates on a raw-looking website featuring a world map. As he clicks around various random locations, Forecast on Demand instantly generates real-time forecasts for that specific geographical point, using the freshest information available from its more than 75,000 data sources. This upends traditional forecasting, which relies on pregenerated predictions.
If it works as intended, the technology could represent a paradigm shift for prediction techniques.”
The Weather Channel is facing a major migration to mobile devices, which are fast replacing TV as the primary source of weather information. Over the past year, according to analytics firm Distimo, the total number of weather apps for iPhone and Android doubled to nearly 10,000.