HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.
HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons.
“We made a decision the very first season—spoiler alert!—when Don was on the train and the guy calls him Dick Whitman; there was a conversation in the room that Don would take this guy and walk him towards the smoking car to have a drink or conversation and push him off the train. It would have been a very interesting show but I said, ‘Don Draper doesn’t kill people.’”
TV and comic book writer Roberto Aguirre-Sacasa already signed on Lena Dunham to write an Archie comic. Now he shares his plans for the classic teen characters to take over TV and film in new, unexpected ways (think zombies!). Read more>
In Tokyo Reverse, it is Zulli who appears to be going forward, the sole exception to a citywide time inversion. In reality, though, the nine-hour French movie was made by filming Zulli as he slowly walked backward through Tokyo, then played backward to achieve its dreamy, otherworldly effect. In fact, the 28-year-old ended up taking dance class just to make sure that his movements looked natural when the film was rewound.
Director Alex Graves talks about balancing epic scale with intimate dialogue, the pressure of season four and his toughest scene.
THE TOUGHEST SCENE
After all the battles and action over the last two seasons, Graves says the bath scene from season three was one of the most difficult he’s ever directed in his life.
"What movie or TV show do you have with a guy and a girl who are knights, he’s basically been a psychopath, she’s a (tough) mass murderer with a heart and they’ve just been through a grotesque journey during which they’ve kind of fallen for each other. And he’s weak enough to say, ‘Hey, when I was a kid I was trying to do a good job for this guy but my dad said to lie to him, stab him in the back and kill him because it’ll be good for the family. So I did it and I’ve never been able to get over it.’ Maybe there’s a French film from last year with Julia Binoche that had a scene like that, but there’s not a scene like that floating around on Homeland.” Read more>