An inside look at the inner-workings of Google’s top-secret research lab.
Google X isn’t like most R&D labs. In this month’s feature, Fast Company was granted first-of-its kind access into Google’s top-secret research laboratory, where “moonshots” trump real-world feasibility, and failure is openly encouraged. “If we can get to a no quickly on an idea, that’s almost as good as getting to a yes,” says Rich DeVaul, head of Google X’s Rapid Evaluation team in the video above. Hit play to watch what happens when the very active imaginations of some very smart people are given free rein to fail.
A bottle of red made with data. Finding the perfect wine used to mean going to a good wine store, discussing your future meal with a sales person and trying to remember the wine the next time you buy. Now all you have to do is go to a website, like that of Bordeaux-based fine wine merchant Millesima. With data, they can help any customer, anywhere in the world, select the right bottle, for the right meal, the right climate, time of year, you name it. Plus you don’t have to soak off the label to remember the name and vintage when you want to buy it again. Explore more stories →
That’s what CEO Jamey Edwards wants to create with the Flushd app, which is based around about 100,000 bathroom listings from Foursquare. You can review and rate public bathrooms, make use of an “emergency locator button” to find the nearest john, and digest content curated for “in-stall” consumption. Read more>
Tech executive Amanda North was just 15 feet away from one of the explosions last April. That terrifying experience inspired her to quit her job, reevaluate her life, and launch a new company that could help people in the developing world. Read more>
As Chief Creative Officer for Google Creative Lab, it’s Robert Wong’s job to live and breath inspiration. From how he finds his to how he encourages his people to attain theirs, he tells us the best ways to feed creativity. Read more>
Join Fast Company staff writer Chris Gayomali for a live Q&A with University of Southern California journalism professor Robert Hernandez and documentary director Hannah Roodman as they discuss Google Glass’ potential for journalists. The chat will take place on today at 1PM (ET).
From bringing a television production schedule to the video game industry to turning preservation into a noble and profitable business, these are the world’s top 10 most innovative companies in gaming. Read more>