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"In most any other city in the country at that time, if you tried to put a company together that included a couple of sport-coat-and-tie-wearing yuppies, some pocket-protector, can’t-give-you-a-good-handshake computer nerds, as well as some hippie-freak rock-and-roll poster artists, those three walks of life would not get along and respect one another. When you come to Austin, those three walks of life are intermingled throughout the city. At SXSW, my group of nerds was embraced by the rock-and-roll hippie freaks, and the business suits were welcomed into the community.” —RichardGarriott, founder, Origin Systems; creator, online game Ultima (now creative director, Portalarium; astronaut, Space Adventures)

An extensive oral history of SXSW Interactive, from 1994 - 2014

Fast Company at SXSW!

Can’t make it to Austin (or can’t be in 12 places at once when you get there)? For the first time, is covering South by Southwest Interactive live, with streaming keynote speeches, video clips from the most talked-about panels, and inspiring one-on-one interviews with experts in our series, filmed live in Austin. Find it all in one place here.

This year we also partnered with PepsiCo to connect you with the most innovative minds at SXSWi. Drop by the PepsiCo Stage from March 12-15 to meet the co-founders of GroupMe and find out how group messaging is changing the way we communicate in a panel moderated by Fast Company Senior Writer Ellen McGirt. Other panels include “Designing Careers That Don’t Exist Yet,” and “Forming a StartUp Within your Organization.” For more info on who, when, and where, here. For other events on the Pepsi Stage be sure to follow @PepsiCo and #PepsiCoStage on Twitter.

For all of our SXSW updates, follow @fastcompany on Twitter. Oh, and if you did manage to find a place to crash in town—and are in it for the booze and schmooze as much as all the talk—the Fast Company Partyis March 13. Join us for drinks, dancing, and a live performance by Rye Rye and Theophilus London. Be sure to RSVP at

We hope to see you there!