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Two weeks after Tumblr abruptly announced it was closing up Storyboard, its year-long journalism experiment that surfaced interesting content from within its blogging community, CEO David Karp opened up about why he decided to put it to rest.

"If we could just tell these stories in the same way great journalists can, it might be a lot more natural and potent than the product marketing that most companies do," Karp said in a discussion at Fast Company's Innovation Uncensored conference Tuesday afternoon. “But we didn't find the formula for it.”

Karp added that many others had the same idea, notably Facebook, which operates its own experimental journalism project, Facebook Stories.

"If we do too much storytelling ourselves, the fear is that we’re going to take away from our community of storytellers," Karp says. "They’re already terrific at this."

Have you browsed #storyboard yet? Interesting read…

Tumblr’s editor-in-chief Chris Mohney tells Fast Company that they’re keeping quiet on the details of the editorial blog and the #Storyboard tag until next month when the editorial arm gets a more official launch. At that time, we’ll know more about whether Tumblr is merely dipping its toes in the waters of content creation, or if it’s aiming to become the latest experiment in what a 21st century news/media site looks like, in the tradition of Facebook, Huffington Post, and BuzzFeed. Either way, the future looks bright for consumers who like their hard-hitting journalism and their cat GIFs on the same page.

Read more: Death To Blogs Dot Tumblr Dot Com->

Have you browsed #storyboard yet? Interesting read…

Tumblr’s editor-in-chief Chris Mohney tells Fast Company that they’re keeping quiet on the details of the editorial blog and the #Storyboard tag until next month when the editorial arm gets a more official launch. At that time, we’ll know more about whether Tumblr is merely dipping its toes in the waters of content creation, or if it’s aiming to become the latest experiment in what a 21st century news/media site looks like, in the tradition of Facebook, Huffington Post, and BuzzFeed. Either way, the future looks bright for consumers who like their hard-hitting journalism and their cat GIFs on the same page.

Read more: Death To Blogs Dot Tumblr Dot Com->