Some of the biggest innovations of our time were created after hours. Here, the compelling case for trying out stupid things on the side.
“The only way a side project will work is if people give themselves permission to think simple, to change their minds, to fail—basically, to not take them too seriously,” says van Schneider. “When you treat something like it’s stupid, you have fun with it, you don’t put too much structure around it. You can enjoy different types of success.”
This summer the music platform Spotify joined with the New York City Department of Education’s Innovate NYC Schools initiative to sponsor the first ever Music Education Hackathon, where makers, teachers and students worked together to create new solutions.
It all started at CES in January of 2010. That’s when Google met with execs from various major record labels, I’m told, to discuss launching a possible music service. The meetings were very exploratory, but it sounded at the time like the service would be cloud-based.
Fast forward to the present, and rumors of Google’s music service haven’t become any clearer: We’ve seen leaked screenshots, read of relevant music acquisitions and internal testing, and heard reports of stalled negotiations. As one music industry source recently told me, "Google music is now surpassing Spotify as the best music service that never launched."
However, negotiations between Google and the labels are still very active… continued.