“People around the world do care about the values of a product — but Americans and Europeans care the least.”
“Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”
I’m not a Chipotle-eater, but this is pretty cool. (Thanks Ben, for the look.)
Read more about the campaign.
What happens when the futuristic world of the Jetsons meets Mother Theresa? You get the Matternet, a flying electric autonomous vehicle that transports supplies and people from place to place. Where Matternet is going, it doesn’t need roads. But the people there need food and medicine. And these drones can bring it to them. Read more about the project here.