Ello again? Hardly. NewHive is something else.
Nearly 90 of jobs demand social media skills, but it turns out just hiring Millennials isn’t the answer.
In all the talk about the tech about the mismatch between the projected number of STEM jobs (1.2 million new ones in the next six years) and the U.S.-based talent to fill those positions, we’re losing sight of another big skills gap that’s right under our fingers every day.
Ninety percent of all jobs in the next year will require information and communication technology skills, according to research by Capgemini. Yet more than half the companies polled lacked social media skills. That’s despite a McKinsey report that projects social media adding up to $1.3 trillion to our economy. No wonder the gap is poised to create a war for talent that quietly rivals the battle playing out amid the startups of Silicon Valley.
You can run engagement reports, mine your social media data for clues, and spend weeks experimenting with the right formula—or you can take these 10 tips for gaining a Twitter following and put them to practice today.
From tweeting with consistency to hitting “retweet” more often, these proven ways to earn more followers let you have fun with your feed while seeing results. Check out the video for more tips.
Facebook wants people to feed its insatiable data machine with likes and updates. But one of the problems the social network is currently wrestling with is that Snapchat-using young people don’t like leaving digital trails, and they don’t really like Facebook.
So, how do you get people to post more?
This week’s winner: DigiornoPizza.
This is why you need to always research hashtags before using them in any kind of campaign.
But key to Twitter’s role in breaking news is the reverse chronological timeline it has had for eight years.
Spirit Airlines turns the illegal hacking and leaking of celebrity nudes into a very uncool social media marketing moment.
The screenwriter/producer/director explains how she put her career on hold to be a mom—then picked it right back up where she left off.
Tweaking the UX of our social media tools could help readers better understand fast-moving news.
The Boston Marathon bombings. Tornadoes in the Midwest. Now, tragically, Ferguson. When serious breaking news happens, many of us turn to social media—especially Twitter—to keep up and get the most detailed information we can as quickly as possible. But the events in Missouri these last few weeks made me think about the deficiencies of our current information tools, and how we might improve the social, breaking news experience.
Continuing Facebook's multi-app strategy, Instagram on Tuesday debuted a standalone app that turns video recordings into sped-up timelapses.
“We have been and are actively suspending accounts as we discover them related to this graphic imagery.”
“Bad medical science is always drifting around social media: from a Facebook friend talking about how to lose weight using body wraps, to deadly nutrition advice on thinspo Tumblrs, to anti-vaxxers sowing doubt on Twitter. And false cures and panic-inducing conspiracy theories have historically followed sudden outbreaks of diseases like HIV. The conversations about Ebola combine these two trends.”
And nobody seems to like it.