FastCompany Magazine

The official Tumblr of Fast Company.

I don’t know how influential Twitter really is. I don’t think any of us are sitting around going, ‘Boy, if we can get people to tweet more, the ratings are going to go up.’ 

Preston Beckman, Fox’s longtime scheduling chief who is now a strategic adviser to the network. He’s one of many senior TV executives who remain dubious—if not disdainful—of  Twitter.

Now, activity on Twitter will influence Nielsen’s TV ratings. Here, an inside look at Twitter’s TV-powered, profitable future.

At some point, this increasing bunker mentality of walling off users and their data will inevitably begin to impede real progress—the kind of exciting advancements that have made the web such a fascinating, growing and, yes, profitable space over the last decade. The question we have to ask ourselves is, are we sabotaging the real potential of the web in the name of short-term profits and a better user experience?

How social networks are suffocating the Internet