A toilet-paper brand weighing in on the LeBron James news makes for a really crappy social-media moment.
“Basically [we’re] rejecting a lot of the techniques that we know do work in terms of getting people to click as much as possible, read as much as possible, stay as much as possible.”
Facebook, Tumblr, Twitter, and the rest of our social networks have trained us to respond to notifications like Pavlovian dogs. So we were surprised to hear Brian Bailey, creator of a new social network called Uncommon, isn’t out to get you addicted.
The makers of an app warning Israelis of trouble retooled their project to send notifications via the novelty app Yo.
Test participants who had used Facebook for 20 minutes reported being in a worse mood than those in two other test groups (one browsed the Internet, one served as a control and did nothing); the Facebook participants also felt their time had been used in a less meaningful way.
Researchers warn that soft-headed teens are being exposed to pro-pot messaging on Twitter. And it’s high time that people pay more attention.
Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.
What will the hot topics on social media be three days from now? A company called Blab is using crystal-ball technology to find out.
“I’ve made the decision that it’s time for Derek to move on from Tumblr.”
Instead of whining about your rotten day on Facebook, show how you’re feeling on Emoj.li with an adorable little pile of poo.
Fast Company caught up with the creators, who insist that the site is not a total joke.
Why does the world/Internet need Emoji.li?
It doesn’t. It really doesn’t. But the Internet didn’t need Twitter either, and look where we are a few years later…
Before there was Google Plus, Google Buzz, or Google Wave, there was Orkut.
It’s not enough that Twitter modeled its new layout after Facebook. The company has also taken a major advertising cue from the world’s most popular social network, announcing Monday it will roll out app-install ads, an ad unit that lets users download third-party apps directly from Twitter’s mobile app.
We all want to see our content read and shared widely, but no one wants to look like an attention hog.
How much self-promotion is too much self-promotion? It’s a great question.
"For now Facebook’s statistics are par for the course with the other big Silicon Valley companies, which is to say it is mostly white men."