WhatsApp, the insanely popular instant messaging service used by 190 million monthly active users, is about to get a splash of Facebook blue. The social media giant announced it is acquiring the cross-platform messaging service for $16 billion—more specifically, $12 billion in stock and $4 billion in cash, per the SEC filing. Facebook says the agreement also “provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.”
Over the last few weeks, we collected a number of awesome tips to post on social media that didn’t quite all fit together. So we thought, why not creating a list of unique tips, that might not have that much in common, but are hopefully still very useful for you!
So, here we go, a list of six rather random social media tips to help you improve your marketing today.
"I’m here to build something for the long term," Zuckerberg said. "Anything else is a distraction."
February 4th, 2014 is Facebook’s 10th anniversary. Read our 2007 cover story on Mark Zuckerberg and the social network’s beginnings.
An artist has mapped the Internet, literally. According to this amazingly detailed feat of imaginative cartography, posted on the social network deviantART, you could navigate the “Ocean of Information” only to find yourself adrift on the northern island of Wikipedia (it looks a little like Greenland).
Each landmass takes on the name of a popular English-language website or web service and is kinda sorta scaled to its popularity.
Makers of the Paper app are asking Facebook to change the name of its new app… Paper.
EVERY STORY HAS A NAME
FiftyThree’s story began with Paper. What began with three guys building an app out of a New York City apartment has gone on to become one of the most celebrated applications on iOS, defining mobile creativity and winning Apple’s 2012 iPad App of the Year. Paper embodied our belief that technology should support the human need to create. It’s a beautifully simple app that lets anyone capture their ideas and share them over the web. For millions of creators around the world, Paper is where they call home for their ideas—100 million, in fact, over the last two years. Paper has come to represent endless creative potential, and we couldn’t have asked for a better beginning to our story.
Stories have twists.
So it came as a surprise when we learned on January 30th with everyone else that Facebook was announcing an app with the same name—Paper. Not only were we confused but so were our customers (twitter) and press (1,2,3,4). Was this the same Paper? Nope. Had FiftyThree been acquired? Definitely not. Then, what’s going on?
We reached out to Facebook about the confusion their app was creating, and they apologized for not contacting us sooner. But an earnest apology should come with a remedy.
Stories reveal character.
There’s a simple fix here. We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. An app about stories shouldn’t start with someone else’s story. Facebook should stop using our brand name.
On a personal level we have many ties to Facebook. Many friends, former students and colleagues are doing good work at Facebook. One of Facebook’s board members is an investor in FiftyThree. We’re a Facebook developer, and Paper supports sharing to Facebook where close to 500,000 original pages have been shared. Connections run deep.
What will Facebook’s story be? Will they be the corporate giant who bullies their developers? Or be agile, recognize a mistake, and fix it? Is it “Move fast and break things” or “Move fast and make things”?
We’re all storytellers. And we show care for each other by caring for our stories. Thanks for supporting us.
Co-Founder and CEO
"With complaints about Facebook’s news feed getting bogged down by ads and irrelevant content, the app stands as a stark contrast with its simplicity and full-screen ("distraction-free") layout."
Pour one out for Facebook, which in a few short years may become a shell of its current, blue-bordered self. According to a new study out of Princeton’s Department of Mechanical and Aerospace Engineering, Facebook will see a dramatic drop in usage rates before the end of the decade, losing 80% of its peak user base between 2015 and 2017.
An iStrategyLabs report found teenage users ages 13 to 17 have declined 25% within the last three years to 9.8 million in January 2014. Meanwhile, the 55-and-older subset have taken to the social network, with more than 28 million users in that demographic, an 80% growth over the same period.
Last month, prosecutors said Thomas Gagnon’s former girlfriend received an invitation to join one of his Google+ Circles. She’d recently broken up with Gagnon and had obtained a restraining order against him soon afterward. Upon discovering the unwelcome Google+ invite from her ex-beau online, she went down to the local police station with a print-out of the invitation. Roughly 90 minutes later, police arrested Gagnon for his Google+ activity and was later charged with violating the restraining order barring contact with her.
The only wrinkle? Gagnon’s attorney claims his client never sent the request, arguing that he “has no idea how the woman … got such an invitation” and "suggesting that it might have been sent by a robot."
Burger King Norway tried to separate fan wheat from chaff with a free Big Mac bribe. The resulting exodus from the brand’s page raises a question of social quantity versus quality. A BK marketer weighs in.
Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.
The event, while heartwarming, didn’t randomly go viral all on its own (few things do), though it may have seemed like it to anyone watching as #SFBatKid showed up every five seconds in their Twitter streams. Rather, it was a carefully crafted campaign from Clever Girls Collective, a content and social media agency that normally works with clients like Toyota, Dunkin’ Donuts, and Samsung. “We’ve been around for about four years as an under-the-radar social media company. Having an opportunity like Batkid was incredible for us. It showcased what we do every single day,” says Stefania Pomponi, the California company’s co-founder.
Vocativ launches today. It’s a news startup that pairs journalists with analysts to scour the deep web and social — using software developed for law enforcement and government agencies.
A scientific guide to writing popular (and sharable) headlines for Twitter, Facebook, and your blog, from the co-founder of Buffer.