An iStrategyLabs report found teenage users ages 13 to 17 have declined 25% within the last three years to 9.8 million in January 2014. Meanwhile, the 55-and-older subset have taken to the social network, with more than 28 million users in that demographic, an 80% growth over the same period.
Before there was a FarmVille or Words With Friends, gaming socially meant two people in a basement playing on a split screen—perhaps on two TVs, side by side, depending how old-school they were. Since then, video games have come a long way to connect players emotionally and socially with each other. The Internet, for example, opened up the doors to massive multiplayer games that can span thousands of people. For its next-generation console, PlayStation has put social front and center in an effort to “celebritize the gamer.”
Take for example, its DualShock controllers. A hallmark of PlayStation gaming, the vibrating feedback gives gamers a more visceral experience. In its evolution, among the changes the new DualShock 4 sports is a share button next to the directional pad.
The emphasis on social is also very evident with the console’s embedded services, including Facebook, Ustream, and most notably Twitch, a gaming-focused live-streaming service. Twitch, an offshoot of Justin.tv, is expected to penetrate more than half of American households with integration in the new PlayStation 4 and Xbox One consoles launching next month, said Matthew DiPietro, Twitch’s vice president of marketing and communications.
"The demand and desire on the part of the gamer is clearly there. What we wanted to do was remove all of those technological barriers," he said. Traditionally, broadcasting live game play has been what Koller considers a "janky" experience that involved a capture card, third-party software, a PC hooked up to the game console, and a lot of know-how. By removing all that friction and building live streaming into the PlayStation 4 on a system architecture level, it’s banking on Twitch—and to a lesser degree Ustream, which has a broader focus—to engage gamers, help them discover new experiences and titles, explore commerce opportunities with downloadable content packs—and most importantly, celebrate the gamer, Koller notes.
How do you spot a bot on social media?
According to a newly published scholarly study of 160,000 tweets, it’s actually fairly easy to tell the difference between a Twitter account controlled by one person, a corporate or celebrity account with multiple users, and a fully automated spambot. The difference is not in what they tweet. It’s in when they tweet.
“The laser gazer: Stares intensely into one’s eyes while he talks. Listeners either feel he is trying to dominate the conversation or find the intense gaze creepy.”
The Wall Street Journal dissects eye-contact etiquette
“All the elements just seemed right with Circa—that they’re embarking on something new, that they’re trying to do something no one else has done before, and that they look at news presentation in the same way—that it’s broken—as I do, and they want to fix it. That’s something I always wanted to focus on and make something I do—it’s something I jump out of bed and think about.”
Oops! A Facebook Connect glitch-slash-bug banjaxed some of the world wide web’s major players yesterday, redirecting their sites to a Facebook error page. Websites that suffered a wipeout included CNN, NBC News and AOL’s Huffington Post. The Verge reported that its sister sites Polygon andSBNation had also taken one for the team. The problem seemed to be for people logging in to other sites via Facebook.
Never underestimate the power of Facebook, o beloved firms who allow your users to connect via the Facebook platform. The firm filed a document(.pdf file) for the SEC last week which stated that 50 million pages and 10 million apps are hooked up to the social network.
Two Words: Cat Cafés!
They’re all the rage in Japan. Seriously.
Many people were there, their focus directed exclusively to one cat or another. They held them on their laps, sat beside them, stroked, patted, and murmured sweet nothings in their ears. All the while, the cats purred the deep purrs of creatures entirely satisfied with their lots in life. After a cup of coffee and brief interactions with three separate cats, my time was up, and I could now say I’d had the full cat café experience.
A creepy interactive video demonstrates the downside of Facebook using… Facebook. It also demonstrates the potential of socially-enabled interactivity. “Stalkertainment” in its finest hour, folks.