The self-destructing photo app is experimenting with pushing TV and movie clips.
When Snapchat turned down a $3 billion buyout offer from Facebook, critics thought it was foolhardy hubris. How could a messaging platform that makes photos and videos disintegrate after a few seconds possibly be worth anything to advertisers?
Now we have our first indication of how Snapchat plans to make its billions, and—surprise!—it might not be so silly after all.
Mark Wilson breaks down the gesture behind today’s two hottest new media-sharing apps.
Whereas Vine uses tap-and-hold for convenience, Snapchat uses it purely for your inconvenience.
Truth be told, tap-and-hold is amongst the dumbest things our touch screens can do. It’s not the product of countless hours of polished engineering, like pinch-to-zoom or the feeling of a perfect swipe. It’s the same interaction model inside the most basic touch-screen prototypes we have. It’s pre-proof-of-concept stuff, yet it’s absolutely rocking the world of mobile media sharing today.