“Snapchat is doing a really awesome job of creating new behaviors that you wouldn’t expect… I’m not sure I have many [other] examples [of startups getting mobile right].”
Mark Wilson breaks down the gesture behind today’s two hottest new media-sharing apps.
Whereas Vine uses tap-and-hold for convenience, Snapchat uses it purely for your inconvenience.
Truth be told, tap-and-hold is amongst the dumbest things our touch screens can do. It’s not the product of countless hours of polished engineering, like pinch-to-zoom or the feeling of a perfect swipe. It’s the same interaction model inside the most basic touch-screen prototypes we have. It’s pre-proof-of-concept stuff, yet it’s absolutely rocking the world of mobile media sharing today.
[Image: Phone via shuttershock]