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Motorola announced Thursday that its new Moto X phone will run on Android 4.2.2, include a software optimized Qualcomm Snapdragon S4 Pro processor, and have a 4.7” active display (316 ppi). But only the geekiest among us knows what any of that actually means. What the rest of us will notice first about the Moto X, and its biggest differentiator, is what’s on the outside:
Instead of a flat back, the phone contours to fit your hand. And instead of standard color options, Motorola is launching a “Moto Maker” website where customers can customize their phone’s design.
The customization site, which will only be available with AT&T when the phone launches in late August, will allow users to choose from 18 different back colors, a black or white front color, and 7 accent colors for buttons and the ring around the back camera. Consumers can also print something on the back of their phones, like a name or email address, and change options like the welcome message and wallpaper before the phone is even shipped to them. Sol Republic will make matching ear buds, headphones and speakers available for purchase with the phone.
Here’s what else we know about the Moto X

Motorola announced Thursday that its new Moto X phone will run on Android 4.2.2, include a software optimized Qualcomm Snapdragon S4 Pro processor, and have a 4.7” active display (316 ppi). But only the geekiest among us knows what any of that actually means. What the rest of us will notice first about the Moto X, and its biggest differentiator, is what’s on the outside:

Instead of a flat back, the phone contours to fit your hand. And instead of standard color options, Motorola is launching a “Moto Maker” website where customers can customize their phone’s design.

The customization site, which will only be available with AT&T when the phone launches in late August, will allow users to choose from 18 different back colors, a black or white front color, and 7 accent colors for buttons and the ring around the back camera. Consumers can also print something on the back of their phones, like a name or email address, and change options like the welcome message and wallpaper before the phone is even shipped to them. Sol Republic will make matching ear buds, headphones and speakers available for purchase with the phone.

Here’s what else we know about the Moto X

Apple has a problem: Social media chatter about it’s iPhone 5 has dipped, and so have sales. 
From September to today, the number of conversations on social channels about iPhones has declined for two of the company’s target audiences: Baby Boomers and Generation Xers.Looking at two other lucrative consumer audiences—Millennials and teens— shows a similar pattern. Despite a spike in conversations around last Christmas, iPhone conversations have been consistently declining since the iPhone 5 launch in October.
Apple’s failure to tap into what’s being said through social insights and develop a data-driven marketing strategy is becoming an object lesson for businesses everywhere. 
Inside Apple’s marketing problem

Apple has a problem: Social media chatter about it’s iPhone 5 has dipped, and so have sales. 

From September to today, the number of conversations on social channels about iPhones has declined for two of the company’s target audiences: Baby Boomers and Generation Xers.Looking at two other lucrative consumer audiences—Millennials and teens— shows a similar pattern. Despite a spike in conversations around last Christmas, iPhone conversations have been consistently declining since the iPhone 5 launch in October.

Apple’s failure to tap into what’s being said through social insights and develop a data-driven marketing strategy is becoming an object lesson for businesses everywhere. 

Inside Apple’s marketing problem

NeverLate is an iPhone app that allows your calendar to cross reference the traffic report. So rather than merely warning you that a meeting is in 10 minutes, it can dynamically ping you, right when you should leave for that meeting, given unforeseen road construction, accidents, or just one of those backups where everyone is simply hitting their brakes too much. Meanwhile, you can focus entirely on getting ready, rather than digging through traffic reports.
“After you’ve used the app for about a week, NeverLate will learn where your home and work are and when you’re normally there.”
More info

NeverLate is an iPhone app that allows your calendar to cross reference the traffic report. So rather than merely warning you that a meeting is in 10 minutes, it can dynamically ping you, right when you should leave for that meeting, given unforeseen road construction, accidents, or just one of those backups where everyone is simply hitting their brakes too much. Meanwhile, you can focus entirely on getting ready, rather than digging through traffic reports.

“After you’ve used the app for about a week, NeverLate will learn where your home and work are and when you’re normally there.”

More info

fastcodesign:




A new app called Moves could be the simplest fitness app ever.

It lives in your iPhone and tracks your activity in the background, so there’s no separate device to learn how to use or remember to carry (you already have your phone on you at all times). 
There’s no setup: You install it, turn it on, and that’s it. 
And there’s no management, syncing, or any other “interactive” bullshit to forget to do or get bored of and stop doing altogether. You don’t even have to launch it—Moves will simply ding a little summary of your physical activity into your Notifications Center every day, where you’ll end up seeing it regardless of what you’re doing with your phone.
Essentially, Moves gives you no more excuses.

fastcodesign:

A new app called Moves could be the simplest fitness app ever.
  • It lives in your iPhone and tracks your activity in the background, so there’s no separate device to learn how to use or remember to carry (you already have your phone on you at all times).
  • There’s no setup: You install it, turn it on, and that’s it.
  • And there’s no management, syncing, or any other “interactive” bullshit to forget to do or get bored of and stop doing altogether. You don’t even have to launch it—Moves will simply ding a little summary of your physical activity into your Notifications Center every day, where you’ll end up seeing it regardless of what you’re doing with your phone.
Essentially, Moves gives you no more excuses.

(Source: fastcodesign)