FastCompany Magazine

The official Tumblr of Fast Company.

Most of the stuff we do every day happens in patterns, like how we shop. You probably have never given it so much as a thought, but the chances are you enter the supermarket and then navigate the aisles in a counter-clockwise direction. It’s been designed that way. Data compiled in a study for my new book Brandwashed surveyed 200 stores revealing that shoppers who move counter clockwise spend $2 more per shopping trip than those who wheel their trolleys in the opposite direction. Human beings are naturally more inclined to move to the left (because it’s easier to reach out with our right arm to grab whatever it is we need), so a right-side entryway is a subtle yet effective means of ensuring a counter-clockwise shopping flow.

PS Keep your right hand in your pocket the next time you go shopping – it may save you $2!

http://www.martinlindstrom.com/brandwashed/more-info.php

Is our consumer culture, focused on the constant purchasing of  disposable goods, destroying our civilization? Quite possibly! But it’s  also, apparently, making us live longer and healthier lives. Researchers  in Taiwan recently completed a study that shows that elderly men and  women who shopped once a week or more were 27% less likely to die than those who shopped less frequently.

Finally the words you have been waiting to hear, “Shop ‘til you drop!” Well, I suppose according to the research, shopping doesn’t make you drop quite as fast as not shopping. Did you catch that? Feel free to bust out your wallet at any time while reading this. You can start right here with your very own  subscription to Fast Company!

Is our consumer culture, focused on the constant purchasing of disposable goods, destroying our civilization? Quite possibly! But it’s also, apparently, making us live longer and healthier lives. Researchers in Taiwan recently completed a study that shows that elderly men and women who shopped once a week or more were 27% less likely to die than those who shopped less frequently.

Finally the words you have been waiting to hear, “Shop ‘til you drop!” Well, I suppose according to the research, shopping doesn’t make you drop quite as fast as not shopping. Did you catch that? Feel free to bust out your wallet at any time while reading this. You can start right here with your very own subscription to Fast Company!