FastCompany Magazine

The official Tumblr of Fast Company.

The Future Of Everything According To Ford

Sheryl Connelly is something like a walking TED talk (and indeed, she recently gave one). As Ford’s in-house futurist, it’s her job to keep her eye on the big picture—to examine trends, to think flexibly, and to imagine possibilities as much as decades away. Since being named one of Fast Company’s Most Creative People earlier this year, Connelly has begun developing a “futuring” curriculum at the University of Michigan’s Ross School of Business. And this week, she released Ford’s second annual trend book, tackling themes she projects will be relevant for the next two years—on topics like the “joy of missing out” and a reconsideration of nostalgia.