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I’m a big believer that you can try to change the world based on philosophy, doctrine, and belief. But I think the thing that really drives the world is hedonism, the pleasure factor. As far as I’m concerned, the best way to convert people to eating fresh local grown produce is to show them that local fresh grown produce tastes better.

Danny Meyer, CEO of Union Square Hospitality Group, talk to Fast Company about how to create 4-star food experiences with lines around the block.

I’m a big believer that you can try to change the world based on philosophy, doctrine, and belief. But I think the thing that really drives the world is hedonism, the pleasure factor. As far as I’m concerned, the best way to convert people to eating fresh local grown produce is to show them that local fresh grown produce tastes better.

Danny Meyer, CEO of Union Square Hospitality Group, talk to Fast Company about how to create 4-star food experiences with lines around the block.