We can all agree that the conference room is probably not where your best ideas are born. Which is why taking a run is far from a waste of time.
The Takeaway: Often, the most productive meetings take place outside the office.
Nike Software Turns Runners’ Footsteps Into Loopy, Swooshy Paintings
Nike tapped YesYesNo, an interactive design collective with offices in the U.S. and the Netherlands, to custom-design software that takes runners’ routes — recorded using Nike + GPS — and turns them into abstract paintings. The project was a two-day workshop to promote the NIKE FREE Run+ 2 QS City Pack shoe line.
Click on through for more pictures, including one of the laser-etched shoe boxes.
