You’re starting to see a whole bunch of apps pop up, for programs or networks or cable providers, which is only exacerbating the problem,” Ellis explains. “There are too many frickin’ channels; I have too many remotes; and now they’re going to throw too many apps at me.” Peel is attempting to aggregate it all into one experience, enabling you not only to interact socially through one app but control all your devices—your TV, DVR, DVD player—through one remote.
Shazam Button To Appear On Traditional TV Remotes, As If By Magic
Should we expect a Shazam button to start showing up on traditional TV remote controls?
“Um … I can’t answer that question,” Fisher says with hesitation. “I mean, yes. We want to be pervasive, and we’re looking at consumer electronics devices. A lot of manufacturers of consumer electronic devices have approached us about building Shazam in. We think there’s real opportunity down the line in the connected TV experience, so we’re very interested in the space.”
Above, a mockup of what a Shazam button might look like implanted on a traditional remote control.