Watch Felix Baumgartner’s epic jump — in Lego.
"For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.
Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend and the rest of the world watch, live.
With the Red Bull Stratos Project, the energy drink brand-turned-media company brought extreme sports spectacle to new heights and redefined the idea of content marketing, PR stunt and brand utility.”
Most offices nowadays strive for a balance between private and public space, but few strike it as well as Red Bull’s Amsterdam headquarters, designed by Sid Lee Architecture. Located in a rehabbed shipbuilding factory, the office puts the brand’s ethos of leavening work with a little fun on full display.