"One of the most important things to remember is that these companies don’t happen over night. They’re not an over-night success story, as I think a lot of people view certain companies. It’s really about finding what works and iterating your product."
—Danielle Abes, director of Qwiki, a video-sharing app that turns pictures and videos from events you’ve captured on your iPhone into brief, sharable movies.
Think of asking your favorite teacher about Leonardo Da Vinci, or your most well-traveled friend about Buenos Aires: this is the experience Qwiki will eventually deliver, on demand, wherever you are in the world… on whatever device you’re using.
We’ve all seen science fiction films (or read novels) where computers are able to collect data on behalf of humans, and present the most important details. This is our goal at Qwiki – to advance information technology to the point it acts human.
Press releases aside, it’s kind of like a more interactive Wikipedia, and if you go to Qwiki’s website you can see a bunch of sample entries. A page on LeBron James provided an account of his life and accomplishments, while a slideshow gave us photo references. We’ll see if it gets past the startup stage, but $8 million in financing is no joke.