Las Vegas will be the new Saudi Arabia.
"We chose the epic challenge of reaching Mars because epic challenges inspire us and motivate us."
Leave a voicemail about a book you love and a story you’ve lived, the project asks.
It was a long flight, and one woman had brought Cutting For Stone by Abraham Verghese to occupy herself. When she got to the book’s saddest passage, she started sobbing. “I mean complete, shameless, snot flowing down my face sobbing,” she says. That’s when another woman sitting across the aisle from her handed her a tissue she had been holding in anticipation of this moment. “I read that book a few weeks ago, and I knew you were getting close,” she said.
This is one of many anonymous stories about books that has been told to Ishmael, of the site Call Me Ishmael, since it launched in June. The premise is simple: Anyone can call the site’s phone number and answer the prompt, “Leave a voicemail about a book you love and a story you’ve lived.”
Ishmael, who is voiced by TED-Ed director Logan Smalley, turns one of those voicemails each week into a video by sticking his iPhone to his typewriter with silly putty and running a transcription of the message through the roller to the speed of the audio. From a single prompt, the site has unleashed a wide range of stories.
"This new branding changes the whole identity and expression of the company." - CEO of Airbnb, Brian Chesky
Could you walk away from a job that paid more than half a million a year? That’s what Kathryn Cicoletti did when she created MakinSense Babe, a video-driven site that translates financial news and investment advice into language that everyone can understand. Described by Forbes as “The Daily Show, but swap out Jon Stewart for an attractive blonde using clever analogies and wry wit to simplify financial topics,” Cicoletti’s videos skewer the mainstream financial industry, while making savvy investors of her subscribers.
"I spent a lot of time looking at the landscape to see what is out there and what other people were doing. I wanted to be sure that I was coming at finance and money topics from a different angle. I love the idea of taking things that are generally boring—sorry, finance is really boring, let’s be honest—and making them entertaining.”
"If you ask a kid, ‘Hey do you want to learn how to program a computer?’ you’ll get a lot of eye-rolling. But if you’re like, ‘Hey, would you like to build your own game?’ that is what gets kids excited."
Musicians looking for others to play with have a slick new tool to avoid the Craigslist chaos.
"The reality of the professional musician is freelance forever.”
Bee hives are a little terrifying. Colonies have 20,000 to 60,000 bees, all of whom beat their wings 200 times per second. It’s amazing, then, that videographer-photographer Michael Sutton, was only stung three times while shooting his high-speed short, Apis Mellifera: Honey Bee.
With this new PSA, the environmental group turns up the shame on the toy brand’s partnership with Shell Oil.
How else can you illustrate what a 17-story drop, followed by a five-story drop feels like in a little raft?
When Ian Burkhart was 19, he accidentally dove into a sandbar while in the water with friends and quickly realized what had happened: He was paralyzed. Today, Burkhart is still paralyzed—but he can move his hand by controlling it with his mind.
Twenty years ago Calvin Klein set the rules for sexy hipness with its now-iconic ck one ads. Featuring a fresh-faced Kate Moss and other of-the-moment models like Jenny Shimizu, the black-and-white ads launched the brand into ubiquity. Now, to commemorate the unisex fragrance’s 20th anniversary, Calvin Klein has re-imagined its inaugural ad for the selfie age.
Why do we keep on paying to see Michael Bay movies when, critically, they are almost universally hated? What is Michael Bay’s secret sauce?