“We want brands to view us as a place full of their fans and influencers,” says CTO and cofounder Pasha Sadri. To that end, last fall it introduced the Polyvore Intelligence Report, a monthly set of analytics that breaks down the demographics of Polyvore users and tracks their top trends and items. The report is sent for free to select retailers, designers, and editors, revealing what shoppers want now. (Hot: fisherman sweaters and studded handbags!)
The great lament of any reporter is what to do with the jewels that routinely get left on the cutting room floor after a really great interview. Enter the 30-Second MBA, an ongoing video “curriculum” of really good advice from the trenches, directly from people who are making business happen.
To start things off, fashion trend site Polyvore answers questions about starting a new business, from setting priorities to assessing the marketplace. Click through and learn!