Playground Sessions is a new human/software combo approach to learning to play an instrument from Zag, a brand development unit of ad agency BBH. Zag partnered with self-taught YouTube piano phenomenon David Sides and digital company Rain Interactive on the web-based learning system. Playground Sessions allows users to learn piano by playing popular tracks, with Sides acting as a step-by-step video guide. Students can follow along with Sides on specific tracks, then, in practice mode, they can play songs while getting automated feedback, with green and red indicators of correct and incorrect notes.
Used to be the best an agency could do is build a rep as a stellar service provider. But recently, they’ve become more entrepreneurial—building their own brands along with their client’s fortunes.