During the Super Bowl, home soda maker SodaStream aired an ad to the effect that using their product (recently redesigned by Yves Behar) would result in millions of fewer plastic bottles. This was illustrated by huge amounts of anonymous soda bottles exploding as people used their soda stream.
However, the company first submitted the video at the top of this post, which more explicitly calls out the companies that actually make the soda that goes in the plastic bottles. But that ad was rejected, presumably because it called out two major Super Bowl sponsors.
But WikiCells is no mere As Seen On TV™ gadget and Edwards says it’s no mere conceptual provocation either—the launch in Paris proves this. The technology already exists: Electrostatic charges can transform a sugar processing bi-product called bagasse, mixed with chitosan and alginate, into an edible shell membrane. Now any food you might find wrapped in plastic in the store can come in a shell made just using this technology. You’ll be able to peel the shell off and compost the skin like a banana peel or, take a step beyond biodegradable, eat the whole thing like you would chew a grape.
We have reportedextensively on the nasty chemicals inside plastics for some time now. Namely, the ugliness that is BPA. Here’s something you may not have known. BPA. Is. Everywhere. We’re talkin’ adhesives, dental fillings, the linings of food and drink cans. But wait… there’s more:
It’s a building block for polycarbonate, a near-shatterproof plastic used in cell phones, computers, eyeglasses, drinking bottles, medical devices, and CDs and DVDs. It’s also in infant-formula cans and many clear plastic baby bottles.
Here are some tips for avoiding this toxic, cancer causing compound. And don’t forget to check out today’s Fresh Air from NPR.
Today’s Fresh Air, Susan Freinkel on chemicals in plastics: “These chemicals act in a more convoluted and complicated way. ”They interfere with our hormones and they interfere with the endocrine system, which is the network of glands that orchestrate growth and development. And there’s some research showing that DEHP, this chemical that’s in vinyl [used in IV bags] has this property. It interferes with testosterone.” [complete interview here]