The self-destructing photo app is experimenting with pushing TV and movie clips.
When Snapchat turned down a $3 billion buyout offer from Facebook, critics thought it was foolhardy hubris. How could a messaging platform that makes photos and videos disintegrate after a few seconds possibly be worth anything to advertisers?
Now we have our first indication of how Snapchat plans to make its billions, and—surprise!—it might not be so silly after all.
“I realized that the way pit bulls are portrayed, even by photographers trying to make a difference, is always very harsh. The imagery associated with pit bulls is gritty, somber, highly contrasted, very urban. People want to portray them like badasses.”