Wieden + Kennedy Portland is currently hiring a social strategist for its high-profile Old Spice account—you know, the one whose innovative (and often twisted) ads regularly send shockwaves through the Internet. As such, the agency wants to make sure it finds a candidate who not only has theoretical knowledge, but can really shake things up in the social sphere. How many of you social media hipsters are going to apply for this gig?
OLD SPICE AD FINDS A WALL WITHIN THE FOURTH WALL; BREAKS THROUGH THAT ONE TOO
In 2010 Old Spice dominated the airwaves and the Internet with its slick new brand of sexy, funny ads. That’s why Wieden+Kennedy, the ad agency behind these unforgettable spots, made our list of Most Innovative Companies.
Now we bring to you, in striking comics format, The Amazingly True Tale of the Old Spice Campaign.
Click through to see how the story ends!
Infographic of the Day: Old Spice’s Wildly Successful Bodywash Ads:
Quick: When you think of Old Spice, do you think of aftershave and gift-boxes with cheap cologne in them? Or do you think of bodywash? A year ago, the latter would have been absurd. Not anymore, thanks to the wildly successful ad campaign starring Isaiah Mustafa.
Can you believe Mustafa helped Old Spice nab 1.4 billion impressions and a 55% sales increase?!