On July 4th, Odd Future band member and 2011 breakout star Frank Ocean posted a grainy screengrab of his new album’s liner notes on Tumblr. In the “thank you’s” section, he described falling in love with a man, and the heart-wrenching experience of being rejected. His story wasn’t really about sexuality so much as love—falling into it, accepting it, and requiting it. Those subtleties didn’t seem to matter on Twitter, where the 24-year-old was barraged with homophobic slurs and hateful messages—despite statements of support from Beyonce, Russell Simmons, and even (arguably homophobic) Odd Future frontman Tyler the Creator. Weirdly, the media portrayed Ocean’s story as a triumph for an industry where homosexuality is taboo. But a cursory look at Twitter told another, uglier story.
But what is the Internet, if not a vehicle for vigilante justice? After seeing the outpouring of hate on Twitter, five young Swedish designers decided to build a website that would leverage the power of the Interweb to defend Ocean.