With its Apple partnership that began in 2006, and development of the Nike+ system and wearable FuelBand SE, Nike has evolved from a shoe and apparel company to a leader in digital platforms for athletes. Today, Nike opens its Nike+ Fuel Lab in San Francisco, a collaborative work and testing space in the city’s SOMA neighborhood designed for selected partner companies to develop products that integrate the NikeFuel system for tracking and measuring activity.
Adidas and Nike are in a foot race to see who can perfect a knit—not sewn—shoe that will wastes less material and doesn’t need as much cheap labor to make.
The new Swoosh Art tumblr presents paintings festooned with Nike logos to celebrate the uneasy relationship between art and commerce.
Doogie Horner, author of 100 Ghosts, a collection of reimaginings of the classic white-sheet ghost, drew some pitchmen from beyond the grave for Co.Create. If you haven’t decided on a Halloween costume yet, maybe you’ll be inspired. Check them out.
How Nike thinks about design helps the company find new ways of success before the old ways fail. Here are five takeaways that can be translated to…
“Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.”
Nike’s redesigned NFL uniform that everyone will be talking about tonight
- The helmet’s unique design fades from matte black in front to shiny gold in the rear.
- Nike’s Jags jersey is made out of high-tech stretch material that hugs the torso for a sleek look but still offers the necessary range of motion.
- An armed-forces-style badge is a nod to Jacksonville’s sizable military community.
- The belt adds hidden padding, which could help players avoid hip pointers, a common injury.
- When a player interlaces his hands just the right way, the gloves create a single image, the team logo.
PopChartLab has managed to capture the entire history of sneaker design, in one cool infographic.
It’s interesting to see what has and has not changed over time, or as Mark Wilson put it, “sneakers have run on a sort of quarantined evolutionary track seemingly independent of the whims of popular fashion.”
Here’s the full infographic. Got a favorite shoe brand?
Daily Fast Feed Roundup
Hello Tumblr! Here’s a quick rundown of what you need to know today:
- The Ellen Degeneres Show and Nike are among the most successful brands on Instagram.
- North and South Korean websites suffered outages due to a cyber attack allegedly made by the hacker group Anonymous.
- A European official has ruled that Google should be treated like a host, not a publisher. Therefore, it is not obliged to remove content produced by others.
- Barnes & Noble is trying to save money by ceasing in-house production of its Nook readers.
- Samsung’s cheap plastic casings may be on the way out. They just linked up with a firm that specializes in carbon fiber.
- Reddit is now hosting a linguistic project that maps the various Arabic languages found throughout the Middle East and Africa.
“Right now we’re hoping for the best and expecting the worst. That’s just the reality of the situation we’re in.”
Livestrong CEO Doug Ulman reacts to the news that Nike will no longer produce the Livestrong apparel line.
“But Nike CEO Mark Parker knows he can’t just rely on celebrity endorsements and the power of the swoosh when confronted by big-name competitors such as Adidas and upstarts like Jawbone and Fitbit. “One of my fears is being this big, slow, constipated, bureaucratic company that’s happy with its success,” he says. “Companies fall apart when their model is so successful that it stifles thinking that challenges it. It’s like what the Joker said—‘This town needs an enema.’ When needed, you’ve got to apply that enema, so to speak.”
[Image: Jason Pietra]
“Companies and people tend to look at chaos as an obstacle, a hurdle. We look at it as an opportunity: Get on the offense.”
Nike+ Fuelband and Curators of Sweden win the top prize for digital marketing at Cannes.
Principles of interconnectedness and interactivity were the guiding forces for the jury of the Cyber Lions in Cannes, said jury president, Google Creative Lab executive creative director Iain Tait as Curators of Sweden from the Swedish Institute and Nike+ Fuelband from Nike and R/GA were revealed as the two Grand Prix winners for the category—in other words, the best digital marketing initiatives that the brand world has to offer.
The newly announced Air Yeezy II hit store shelves June 9th, and by the 9th, these limited edition kicks will likely be sold out forever.
"A primal, tactile approach to technology runs throughout every element of the Nike Air Yeezy II. Armored animalistic forms imbue the upper. Hand skived anaconda textured leather quarter panels are embellished with a debossed Vac-Tech Nike Swoosh. The molded rear is sculpted with a reptilian inspired spike, while an engineered strap with scaled down spikes was developed to offer a greater sense of symmetry and lock down."