“But Nike CEO Mark Parker knows he can’t just rely on celebrity endorsements and the power of the swoosh when confronted by big-name competitors such as Adidas and upstarts like Jawbone and Fitbit. “One of my fears is being this big, slow, constipated, bureaucratic company that’s happy with its success,” he says. “Companies fall apart when their model is so successful that it stifles thinking that challenges it. It’s like what the Joker said—‘This town needs an enema.’ When needed, you’ve got to apply that enema, so to speak.”
Nike+ Fuelband and Curators of Sweden win the top prize for digital marketing at Cannes.
Principles of interconnectedness and interactivity were the guiding forces for the jury of the Cyber Lions in Cannes, said jury president, Google Creative Lab executive creative director Iain Tait as Curators of Sweden from the Swedish Institute and Nike+ Fuelband from Nike and R/GA were revealed as the two Grand Prix winners for the category—in other words, the best digital marketing initiatives that the brand world has to offer.
The newly announced Air Yeezy II hit store shelves June 9th, and by the 9th, these limited edition kicks will likely be sold out forever.
“A primal, tactile approach to technology runs throughout every element of the Nike Air Yeezy II. Armored animalistic forms imbue the upper. Hand skived anaconda textured leather quarter panels are embellished with a debossed Vac-Tech Nike Swoosh. The molded rear is sculpted with a reptilian inspired spike, while an engineered strap with scaled down spikes was developed to offer a greater sense of symmetry and lock down.”
The Sonic game hidden in this Nike interactive ad is a lot of fun.
Seen one way, Nike’s latest soccer extravaganza, “My Time Is Now,” is a big-ticket film featuring a who’s who of the sport. Seen on YouTube, it’s an interactive campaign that allows dedicated viewers to discover hidden “tunnels” of story.
After arriving at an agreed-upon treatment with Nike for its latest commercial, director Casey Neistat literally took the money and ran—filming a trip around the world on Nike’s dime, and presenting the footage as the ad. Here’s why.
“My vision for it was forget about what Nike is, forget about sneakers, forget everything; what does ‘make it count’ mean to me?” Neistat says. “And what it means to me is take a huge chance. Consequences aside, if I could do anything in the world, what would it be? Do I really want to produce another regular advertisement? No. I would take this production budget and go around the world and see all these places I want to see.”
When most of us think about what we want in a shoe, a sock probably isn’t the first thing that comes to mind. Sure it has comfort, but what about stability? And how about some support?
Nike is filling in those blanks with its newest line, Nike Flyknit, which will make its big splash in the Olympics. Four years in the making, Flyknit is the product of an entirely new shoe-making process that can produce a single, lightweight knit upper (tongue included). The resulting intricate patchwork of yarn, cables, and fabric boasts a heretofore unseen look and feel.