"The MTA’s iconic blue-and-gold MetroCard, wielded daily by 8.5 million New York City public transit riders, is getting a new look, brought to you by retail stores around the city who are turning your transit card into a coupon.
Starting this week, NYC riders will start seeing branded cards featuring coupons or promotions from retail stores.
Gap, for example, is using the MetroCard’s real estate to promote its newly remodeled flagship retail store in Chelsea. It’s also offering MTA riders 20% off through November 18 when they present their Gap-branded MetroCards at any retail location.”
Add this to your list of Ultimate New York Tributes: thousands of still photographs animate this motion picture homage to Joey Ramone and New York City.
Joey Ramone himself makes an appearance in the video, via never-before-seen archival footage shot by his friend George Seminara.
Some details in the film will only be recognizable to hardcore Ramones fans. For example, one shot takes place at 53rd and 3rd in Manhattan, which was the title of The Ramones second single about bassist Dee Dee Ramone’s experiences hustling on that corner. “Of course, the spot has cleaned up a lot since then,” says the movie’s director, Greg Jardin.
The Kickstarter-funded project to open a park in an abandoned underground trolley terminal takes a step closer to reality this weekend, as the organizers debut amazing tech to bring enough sunlight underground to grow plants.
New York City’s dirtiest water now conveniently drinkable!
Early this morning, employees of ad agency DDB put cup dispensers next to pipes that are releasing some of the dirtiest water in the city. “We were looking for places where water outlets were pumped out into the streetscape,” explains Matt Eastwood, Chief Creative Officer of DDB NY. Want some delicious water leaking from a subway ceiling? Now you can get a whole cupful.
It’s not surprising that Portland and New York are ranked high in a new report about the best places to get around without your car, but the other bike-friendly destinations may surprise you. Have you tried walking to work in Alaska?