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Why does it take so much input from so many sources for Pandora to build perfect playlists? Fast Company spoke with with Tom Conrad, the CTO and Executive VP of Product, to find out.

The one thing you can know absolutely about a piece of music is what musicological constructs are at work in a song. If you can understand that, you can, by extension, find other songs that are musicologically similar. Which means songs don’t have to be popular or well-known to be able to participate in the Music Genome Project system, since it’s based on underlying musical attributes. And oh, by the way, it turns out peoples’ musical preferences are hugely influenced by what the music sounds like.

Read on->

Why does it take so much input from so many sources for Pandora to build perfect playlists? Fast Company spoke with with Tom Conrad, the CTO and Executive VP of Product, to find out.

The one thing you can know absolutely about a piece of music is what musicological constructs are at work in a song. If you can understand that, you can, by extension, find other songs that are musicologically similar. Which means songs don’t have to be popular or well-known to be able to participate in the Music Genome Project system, since it’s based on underlying musical attributes. And oh, by the way, it turns out peoples’ musical preferences are hugely influenced by what the music sounds like.

Read on->