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“The only thing you could compare it to is like a Macy’s Day Parade or something like that. But those are all inflatables. This thing is a massive machine, and an art piece in and of itself.”
As the hordes of festival-goers descend on the Coachella Valley Music and Arts Festival, they’ve got a friend from outer space there to greet them. Read more>

“The only thing you could compare it to is like a Macy’s Day Parade or something like that. But those are all inflatables. This thing is a massive machine, and an art piece in and of itself.”

As the hordes of festival-goers descend on the Coachella Valley Music and Arts Festival, they’ve got a friend from outer space there to greet them. Read more>

"In 5 years, a computer system could know what you like to eat better than you do. A machine that experiences flavor will determine the precise chemical structure of food and why people like it. Not only will it get you to eat healthier, but it will also surprise us with unusual pairings of foods that are designed to maximize our experience of taste and flavor. Digital taste buds will help you to eat smarter." - How Creative Can Computers Be?

"In 5 years, a computer system could know what you like to eat better than you do. A machine that experiences flavor will determine the precise chemical structure of food and why people like it. Not only will it get you to eat healthier, but it will also surprise us with unusual pairings of foods that are designed to maximize our experience of taste and flavor. Digital taste buds will help you to eat smarter." - How Creative Can Computers Be?

At first, the Cloud Lamp seems like a mirage: It looks like a real cloud and even emits claps of thunder. But then it flashes green, red, and blue, plays music—and is hanging in your living room. An interactive night-light, the cloud reacts to motion around it and flickers in time with music.

At first, the Cloud Lamp seems like a mirage: It looks like a real cloud and even emits claps of thunder. But then it flashes green, red, and blue, plays music—and is hanging in your living room. An interactive night-light, the cloud reacts to motion around it and flickers in time with music.

"In most any other city in the country at that time, if you tried to put a company together that included a couple of sport-coat-and-tie-wearing yuppies, some pocket-protector, can’t-give-you-a-good-handshake computer nerds, as well as some hippie-freak rock-and-roll poster artists, those three walks of life would not get along and respect one another. When you come to Austin, those three walks of life are intermingled throughout the city. At SXSW, my group of nerds was embraced by the rock-and-roll hippie freaks, and the business suits were welcomed into the community.” —RichardGarriott, founder, Origin Systems; creator, online game Ultima (now creative director, Portalarium; astronaut, Space Adventures)

An extensive oral history of SXSW Interactive, from 1994 - 2014