Motorola announced Thursday that its new Moto X phone will run on Android 4.2.2, include a software optimized Qualcomm Snapdragon S4 Pro processor, and have a 4.7” active display (316 ppi). But only the geekiest among us knows what any of that actually means. What the rest of us will notice first about the Moto X, and its biggest differentiator, is what’s on the outside:
Instead of a flat back, the phone contours to fit your hand. And instead of standard color options, Motorola is launching a “Moto Maker” website where customers can customize their phone’s design.
The customization site, which will only be available with AT&T when the phone launches in late August, will allow users to choose from 18 different back colors, a black or white front color, and 7 accent colors for buttons and the ring around the back camera. Consumers can also print something on the back of their phones, like a name or email address, and change options like the welcome message and wallpaper before the phone is even shipped to them. Sol Republic will make matching ear buds, headphones and speakers available for purchase with the phone.