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Rebecca Eaton, longtime executive producer of Masterpiece, reveals the creative risks she took to reinvent a failing series.
"We did a couple of drastic things. We changed the name. And we organized the programming, different genres, started doing more social media. We didn’t change the programs, we just changed the on-air look of them and the marketing of them. And it worked."
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Rebecca Eaton, longtime executive producer of Masterpiece, reveals the creative risks she took to reinvent a failing series.

"We did a couple of drastic things. We changed the name. And we organized the programming, different genres, started doing more social media. We didn’t change the programs, we just changed the on-air look of them and the marketing of them. And it worked."

Read More>

Meet the creators of the Meaningful Content Fund, who would like you to click on this important story, not that cat video.

What is the meaning of the Internet? Is it a moving narrative about a boy whose brain could unlock the mystery of autism, or is it a gif of a litter of kittens riding a Roomba, falling off one by one?

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Most Internet users—from casual browsers to hardcore Redditors—like to think they are above clickbait, yet inevitably we are all lured into posts like “35 White-Girl Mysteries That Desperately Need To Be Solved.” It’s a Sisyphean fight to rise about mindless listicles and misleading stories that overpromise and underdeliver, but one renegade group has been leading an underground charge to right the Internet’s wrongs. Okay, so it’s more like a confab of white-collared execs in the publishing and tech industries who email each other a few times a week—not exactly Internet vigilantes—but can they help create a more meaningful Internet?

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Move over, green juice. Startup execs, Hollywood A-listers, and regular joes are now swearing by butter-infused Bulletproof coffee.


“Did I throw a handful of products up against a refrigerator and see what stuck? No. Anything that increases human performance is fair game.”

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Move over, green juice. Startup execs, Hollywood A-listers, and regular joes are now swearing by butter-infused Bulletproof coffee.

“Did I throw a handful of products up against a refrigerator and see what stuck? No. Anything that increases human performance is fair game.”

Read More>

The Future Of Everything According To Ford

Sheryl Connelly is something like a walking TED talk (and indeed, she recently gave one). As Ford’s in-house futurist, it’s her job to keep her eye on the big picture—to examine trends, to think flexibly, and to imagine possibilities as much as decades away. Since being named one of Fast Company’s Most Creative People earlier this year, Connelly has begun developing a “futuring” curriculum at the University of Michigan’s Ross School of Business. And this week, she released Ford’s second annual trend book, tackling themes she projects will be relevant for the next two years—on topics like the “joy of missing out” and a reconsideration of nostalgia.


Here’s a conversation tip from #34 on our Most Creative People of the year list, comedian Marc Maron.

“I don’t make a list of questions. Ever. I think a lot of my interviews are driven by my need to feel connection. You listen and when you hear intonations, you hear feelings. It’s just feeling where there’s something more, getting them to a place that they’re not usually.”
Here’s more advice from some of 2013’s most creative people. 

Here’s a conversation tip from #34 on our Most Creative People of the year list, comedian Marc Maron.

“I don’t make a list of questions. Ever. I think a lot of my interviews are driven by my need to feel connection. You listen and when you hear intonations, you hear feelings. It’s just feeling where there’s something more, getting them to a place that they’re not usually.”

Here’s more advice from some of 2013’s most creative people. 

2013’s Most Creative People: 
#2 Samsung’s Dong-hoon Chang
To gather ideas, Chang led his design team on a city-hopping observation tour around the globe, from hot-air-balloon rides in Africa to Singapore’s Skypark on the Marina Bay. “We were able to come up with a new design paradigm,” he says. And with it, a cool factor to rival Apple’s.

2013’s Most Creative People:

#2 Samsung’s Dong-hoon Chang

To gather ideas, Chang led his design team on a city-hopping observation tour around the globe, from hot-air-balloon rides in Africa to Singapore’s Skypark on the Marina Bay. “We were able to come up with a new design paradigm,” he says. And with it, a cool factor to rival Apple’s.

Jared Leto’s with us in the Fast Company office, answering your questions!

Having reinvented himself a few dozen times, he clearly feels the occasional need to destroy something beautiful. And it’s his knack for creative destruction that earned him a spot as one of our 100 Most Creative People 2012. He joins us today to talk about the three businesses he’s hatched, all of which have a shot at shaking up entertainment as we know it. The One & Only Golden Tickets is a Willy Wonka approach to online concerts, offering all access to digital VIPs. His digital ticketing business, VyRT, is the more like the general admission component—don’t call either sophisticated service “streaming,” though. On the artist side, he’s forged The Hive, a powerful social media consultancy based on best practices he picked up with his own band and their rabid social followers. 

Ask him anything->

Jared Leto’s with us in the Fast Company office, answering your questions!

Having reinvented himself a few dozen times, he clearly feels the occasional need to destroy something beautiful. And it’s his knack for creative destruction that earned him a spot as one of our 100 Most Creative People 2012. He joins us today to talk about the three businesses he’s hatched, all of which have a shot at shaking up entertainment as we know it. The One & Only Golden Tickets is a Willy Wonka approach to online concerts, offering all access to digital VIPs. His digital ticketing business, VyRT, is the more like the general admission component—don’t call either sophisticated service “streaming,” though. On the artist side, he’s forged The Hive, a powerful social media consultancy based on best practices he picked up with his own band and their rabid social followers. 

Ask him anything->

“Fred Armisen and I are obsessed with the minutiae of a situation. What is fomenting the most discomfort in a relationship? It’s usually where someone’s belief system kind of goes off the rails. That’s where we want to start exploring, because that moment is where you feel almost your worst.”
Carrie Brownstein, writer and actor, Portlandia, from The 100 Most Creative People In Business 2012

Fred Armisen and I are obsessed with the minutiae of a situation. What is fomenting the most discomfort in a relationship? It’s usually where someone’s belief system kind of goes off the rails. That’s where we want to start exploring, because that moment is where you feel almost your worst.”

Carrie Brownstein, writer and actor, Portlandia, from The 100 Most Creative People In Business 2012


His band, Thirty Seconds to Mars, once invited fans to submit photos of themselves, for a chance to be on the band’s next album cover; it yielded 2,000 different fan covers. He realized, “I’d prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that weren’t engaged.” So, he launched: The Hive, which runs social-media management and digital marketing for his band and others such as Jessie J and Semi Precious Weapons.

The Most Creative People In Business #72: Jared Leto

His band, Thirty Seconds to Mars, once invited fans to submit photos of themselves, for a chance to be on the band’s next album cover; it yielded 2,000 different fan covers. He realized, “I’d prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that weren’t engaged.” So, he launched: The Hive, which runs social-media management and digital marketing for his band and others such as Jessie J and Semi Precious Weapons.

The Most Creative People In Business #72: Jared Leto