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in its conception, its design process, and how it interacts with customers, Ministry of Supply arguably has more in common with the likes of Apple and Google than with J. Crew or Uniqlo.The company will prototype a limited run of a certain product (perhaps 50 to 200 units), sell it to customers, and solicit feedback. This infrared thermograph of the Aviator chinos was used to help the company understand where the heat gathers on the body in motion and inform design tweaks.