Superbowl Sunday is here and the competition is tight, who will win the advertising battle royal?
Join Fast Company’s live interactive chat with experts- Loren Angelo, GM of Brand Marketing at Audi of America; Mike Sheldon, CEO of Deutsch LA; and Co.Create editor Teressa Iezzi, as they discuss Super Bowl marketing strategy with readers.
“Within Twitter what we did was expand on that. We started assigning fans different roles within this virtual world. We have district mayors and district recruiters, which really got them active and sharing over Facebook and Twitter. I mean, that’s what Facebook and Twitter are—it’s like your way of identifying who you are and sharing that with your friends. So, by giving them an occupation within their district, we gave them an identity.”
“"The Lorax waved and doled out hugs. The kids serenaded him with a song. And then everyone was ushered outside to see two cars up close—a Mazda 3 sedan and a CX-5 sports utility vehicle, both specially painted with Lorax scenes and both with what Mazda has termed “Truffula Tree-approved SKYACTIV® TECHNOLOGY."”
“Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.”
“With more than 600,000 hacking attempts on Facebook every day, one might be forgiven for asking why we’re so willing to share the intimate details of our everyday lives. Apparently, we have absolutely no trouble doing so, if whatever we see there looks good.”
To create Trail View, granola bar makers Nature Valley and McCann Erickson sent a rag tag team of creatives and developers on a 45-day hike to get couch potatoes interested in the real thing and raise awareness of the national parks’ plight.
“This initiative lets [Nature Valley] stand for something,” says Leslie Sims, executive creative director at McCann. “They aren’t just pushing granola bars on hikers.”
Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an upper-middle-class neighborhood to peddle their wares to their unsuspecting neighbors, Martin Lindstrom spent eight weeks filming a “real” family in unscripted situations, from barbecues to shopping expeditions and documented how their circle of friends responded to speciﬁc brands and products.